Relationship Between Destination Image, Tourist Satisfaction, and Destination Loyalty

Maroofi, Fakhraddin; Hassani, Seyed Reza

doi:10.1201/9781315365862-3

Cited by 4 publications

(6 citation statements)

References 1 publication

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“…The results show that providing positive EEs to tourists during their journey is one of the most important premises in determining the level of SAT in ecotourism. These provide more evidence supporting the results in the marketing literature (Walsh et al, 2011), tourism context (Pestana et al, 2020;San Martín et al, 2019;Maroofi, and Dehghan, 2012) and are in accordance with the results explored by Roseta et al (2020) in an ecotourism destination context. Moreover, the products of travel services are intangible, which results in the consumption process of producing recollections, memories and experiences.…”

Section: Discussionsupporting

confidence: 90%

“…The results show that providing positive EEs to tourists during their journey is one of the most important premises in determining the level of SAT in ecotourism. These provide (Quintal and Polczynski, 2010) I intend to return to this destination in the future I consider this destination my first choice as selecting a destination in the future I would be willing to pay a higher price for this destination over other I like this destination more so than others Overall, given the other choices of destination, I will remain using this destination Satisfaction (Walsh et al, 2009;Loureiro and Kastenholz, 2011) If I had the choice, I would again decide in favor of this destination This destination is the right decision This destination satisfies my needs I am very satisfied with this destination In my view, this destination is customer-oriented I am satisfied with the price and performance ratio of this destination The overall feeling I got from this destination put me in a good mood Word of mouth (Bhattacherjee, 2001) I would recommend this destination to others I intend to encourage relatives and friends to study with this destination I spread great words about this destination in the Internet environment I uploaded photos on social networks about this destination more evidence supporting the results in the marketing literature (Walsh et al, 2011), tourism context (Pestana et al, 2020;San Martín et al, 2019;Maroofi, and Dehghan, 2012) and are in accordance with the results explored by Roseta et al (2020) in an ecotourism destination context. Moreover, the products of travel services are intangible, which results in the consumption process of producing recollections, memories and experiences.…”

Section: Discussionmentioning

confidence: 52%

“…Recent research efforts have shown a strong interest in exploring the role of experiences in enhancing satisfaction and promoting behavioral intentions in the tourism context (Maroofi and Dehghan, 2012). Variety in choice of destinations and reasonable transportation costs has created favorable conditions for travelers, but there is also stronger competition among destination managers.…”

Section: Discussionmentioning

confidence: 99%

“…The tourist destination sector is a fully challenging and dynamic one. Therefore, it is believed that attention should be paid to tourists’ different experiences because of the importance of those experiences in respect of their satisfaction and behavioral intentions (Yoon and Uysal, 2005; Maroofi and Dehghan, 2012). However, it is an extremely complex construct (Xiang et al , 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

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The role of emotional experience and destination image on ecotourism satisfaction

Quynh

Hoai

Loi

2021

SJME

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Purpose The purpose of this study is to analyze the influence of the emotional experience (EE) and the image of the tourist destination on the satisfaction of the domestic tourist and his behavioral intentions, represented through the word of mouth (WOM) and his revisit intention. Design/methodology/approach The information obtained through a personal survey to 382 local tourists was refined and subjected to structural equation analysis. Analyses conducted with SPSS 20.0 and AMOS 20 software confirmed the existence of interesting significant relationships. Findings The results show that positive destination image and different experiences are considered to be the main elements that promote positive emotions and satisfaction for tourists, leading to a higher eagerness to spread WOM recommendations and to revisit a destination. The results also verify that interactions with the difficult-replacement services and with residents create strong positive EEs for female visitors, so that they are more willing to revisit a destination than males. Research limitations/implications Eco-destination managers should provide more difficult-replacement services and create an enjoyable and unique experience for tourists to enhance their satisfaction and positive behavioral intentions. Originality/value The results provide some important implications and insights about the marketing theory groundwork of EE and satisfaction, such as how they are to be conceptualized and established and how interactive relationships are formed among them in the ecotourism context.

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“…The results show that providing positive EEs to tourists during their journey is one of the most important premises in determining the level of SAT in ecotourism. These provide more evidence supporting the results in the marketing literature (Walsh et al, 2011), tourism context (Pestana et al, 2020;San Martín et al, 2019;Maroofi, and Dehghan, 2012) and are in accordance with the results explored by Roseta et al (2020) in an ecotourism destination context. Moreover, the products of travel services are intangible, which results in the consumption process of producing recollections, memories and experiences.…”

Section: Discussionsupporting

confidence: 90%

“…The results show that providing positive EEs to tourists during their journey is one of the most important premises in determining the level of SAT in ecotourism. These provide (Quintal and Polczynski, 2010) I intend to return to this destination in the future I consider this destination my first choice as selecting a destination in the future I would be willing to pay a higher price for this destination over other I like this destination more so than others Overall, given the other choices of destination, I will remain using this destination Satisfaction (Walsh et al, 2009;Loureiro and Kastenholz, 2011) If I had the choice, I would again decide in favor of this destination This destination is the right decision This destination satisfies my needs I am very satisfied with this destination In my view, this destination is customer-oriented I am satisfied with the price and performance ratio of this destination The overall feeling I got from this destination put me in a good mood Word of mouth (Bhattacherjee, 2001) I would recommend this destination to others I intend to encourage relatives and friends to study with this destination I spread great words about this destination in the Internet environment I uploaded photos on social networks about this destination more evidence supporting the results in the marketing literature (Walsh et al, 2011), tourism context (Pestana et al, 2020;San Martín et al, 2019;Maroofi, and Dehghan, 2012) and are in accordance with the results explored by Roseta et al (2020) in an ecotourism destination context. Moreover, the products of travel services are intangible, which results in the consumption process of producing recollections, memories and experiences.…”

Section: Discussionmentioning

confidence: 52%

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

The role of emotional experience and destination image on ecotourism satisfaction

Quynh

Hoai

Loi

2021

SJME

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“…This place has activities for families. Canny and Hidayat, 2012;Maroofi and Dehghan, 2012 Range of Activities…”

Section: The Entertainment Program Is Interestingmentioning

confidence: 99%

Empirical research on the competitiveness of rural tourism destinations: a practical plan for rural tourism industry post-COVID-19

Chin¹

2022

CBTH

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Purpose Following COVID-19, the emphasis on tourism development has shifted to rural tourism and eco-destinations for preventive practice of the three Cs – confined spaces, close contact and crowded spaces. Given the potential growth of rural tourism destinations, to the best of the authors’ knowledge, this study is conceivably the first to provide empirical evidence for rural tourism development post-COVID-19, and this study aims to examine the relationship between the potential development of rural tourism destination competitiveness alongside the inherited, created and supporting resources as perceived by domestic tourists. Design/methodology/approach This study sampled 172 respondents who were all domestic tourists in Malaysia. A partial least square (PLS)-structural equation modeling approach was used to evaluate the developed model, with PLS estimation and hypothesis testing performed using WarpPLS software. Findings Interestingly, the findings indicate that rural tourism destinations in Sarawak derive competitive advantage from factors that are closely associated with urban destinations (i.e. created and supporting resources), whereas rural-related factors (i.e. inherited resources) are not perceived as a contributor to their competitive advantage. Practical implications The findings will assist tourism planners in constructing a deployable rural tourism destination competency index to develop policies and programmes that address specific tourism or rural development objectives in Malaysia and beyond. Originality/value The value of present study lies in its examination of the tourists’ perspectives on the factors that provides addition to rural competitive advantage, with an emphasis on a relatively new and contentious post-COVID-19 topic, namely, rural tourism destinations.

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Marketing strategy of ecotourism in Uzbekistan and Indonesia

Yuliarni,

Hurriyati,

Disman

et al. 2023

JEECAR

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This study aims to compare a marketing strategy for ecotourism in Uzbekistan and Indonesia. A marketing strategy study for ecotourism in Uzbekistan used a literature review. However, ecotourism in Indonesia used a model to examine how the ecotourism experience influences tourist satisfaction and loyalty. The authors used structural equation modeling with 400 tourists who have visited the Kawah Putih Ecotourism in West Java, Indonesia. According to study findings, Uzbekistan's ecotourism industry has a more significant positive impact on the nation's economy and society. The results show that a positive ecotourism experience in Indonesia increases tourist satisfaction and loyalty, which is essential in marketing strategy. The impact of this research is that all stakeholders in the ecotourism sector should improve marketing strategies that can increase tourist satisfaction. As a result, the tourists will repeat visits to other ecotourism destinations.

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Relationship Between Destination Image, Tourist Satisfaction, and Destination Loyalty

Cited by 4 publications

References 1 publication

The role of emotional experience and destination image on ecotourism satisfaction

The role of emotional experience and destination image on ecotourism satisfaction

Empirical research on the competitiveness of rural tourism destinations: a practical plan for rural tourism industry post-COVID-19

Marketing strategy of ecotourism in Uzbekistan and Indonesia

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