is still owned and edited by the American Planning Association (APA). A question APA members ask periodically is how they know JAPA is a success. An expanding number of quantitative indicators, such as the Journal Impact Factor and CiteScore, appear to answer this question. Do they? Unsurprisingly, there has been quite a bit of debate on journal success measures as editors, authors, publishers, and readers grapple with how to assess journal quality and impact. Quantitative methods, or bibliometrics, have proponents, and indeed they do measure some items of value in planning (Stiftel, 2011). However, they are heavily influenced by factors that vary across fields and across specialty areas within a field or discipline. These areas of variation include patterns of sourcing within specialties (for citations), levels of subscription and pirating (for downloads), or even the social media savvy of individual authors and editors (for Altmetrics). In all of this quantification, the central issue of article and journal research quality can be lost. For a journal such as JAPA the long-term influence on planning and policy is also important and not well assessed by these measures. The bottom line is there are many imperfect measures, and some of the most promoted are the least useful.