“…Creativity is critical to organisational success (Andleeb et al , 2020), while innovation is regarded as a driver for organisational growth, resilience (Javanmardi et al, 2021), sustainability (Robbins et al , 2018), performance (Strychalska-Rudzewicz and Rudzewicz, 2021) and competitiveness (Bianchi et al , 2021). Creativity and innovation are becoming a core part of organisational strategies to achieve success and to incorporate technology changes (Shahzad et al , 2017); these being key factors that can aid organisations to adapt in a world where there is an accelerated pace of change (Martins and Terblanche, 2003).…”