2021
DOI: 10.38035/dijefa.v2i4.1432
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Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing (Marketing Management Literature Review)

Abstract: The Literature Review article on the Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literture Review article is using the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this… Show more

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Cited by 3 publications
(3 citation statements)
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“…Workload is related on Internship Rules, this is in line with research conducted by: (Imarah & Jaelani, 2020), (Saputro et al, 2020), (Rajab, 2021), (Sari & Ali, 2022).…”
Section: Relationship Of Workload On Internship Rulessupporting
confidence: 85%
“…Workload is related on Internship Rules, this is in line with research conducted by: (Imarah & Jaelani, 2020), (Saputro et al, 2020), (Rajab, 2021), (Sari & Ali, 2022).…”
Section: Relationship Of Workload On Internship Rulessupporting
confidence: 85%
“…Dalam implementasinya Bisnis e-commerce dapat berkolaborasi dengan influencer di platform sosial media untuk mempromosikan produk atau layanan mereka kepada audiens influencer tersebut, yang dapat membantu menjangkau target pasar baru dan meningkatkan popularitas merek [33]. Bisnis e-commerce dapat menjual produk mereka langsung melalui platform sosial media seperti Tiktok dan Instagram, dengan memanfaatkan fitur-fitur yang disediakan oleh platform tersebu t [34].…”
Section: Jurnal Ilmiah Ekonomi Dan Bisnis Vol16 No1 Juli 2023 Pp 41-47unclassified
“…Organizational Citizenship Behavior telah diteliti oleh peneliti sebelumnya diantaranya adalah (Rajab, 2021).…”
Section: Kajian Pustaka Organizational Citizenship Behavior (Ocb)unclassified