<p>The purpose of the study is to determine the types of structures of relationships between self-assessments of appearance, its attractiveness, satisfaction, concern about it and self-assessments of subjective well-being (SWB), its components. The structures of the relationship between self-assessments of AP and SWB were revealed when socio-demographic characteristics were included in the factor analysis. The study involved 188 people (65% women) aged 18 to 45 years; 85% of the study participants belong to the category of "young (18-35 years old),M<sub>age</sub>= 26.6;57% have incomplete higher or higher education; 56% believe they are "more poor than rich." The listed socio-demographic characteristics of the study participants were taken into account in the process of solving the formulated tasks. Methods: 1. Socio-demographic questionnaire; 2. Questionnaire "Self-assessment of appearance", developed by V.A. Labunskaya; 3. The scale "Subjective well-being" in the adaptation of V.M. Sokolova; 4. Questionnaire "Attitude to its appearance: satisfaction and concern," developed by E.V. Kapitanova, V.A. Labunskaya. Mathematical procedures: descriptive statistics, frequency, factorial, multivariate analysis of variance - MANOVA (IBM SPPS Statistic 23.0). Results: socio-demographic characteristics, combined in different ways with three types of factors, change their explanatory power, form, based on the magnitude of factor weight, other relationships between self-assessments of AP and self-assessments of SWB, form a combination of factors: "Self-assessments of AP, education, economic status", "Self-assessment of subjective well-being", "Socio-demographic characteristics, satisfaction, concern of AP ", which do not exclude the autonomy of self-assessments of AP and self-assessments of SWB.</p>