RELATIONSHIP OF MARKETING AND PRODUCTION PLANNING (A RESEARCH FOR FURNITURE MANUFACTURER SMEs)

AYDIN, Ahmet; DURSUN, Coşkun

doi:10.31765/karen.1032462

Karadeniz Araştırmaları Enstitüsü Dergisi

2022

DOI: 10.31765/karen.1032462

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RELATIONSHIP OF MARKETING AND PRODUCTION PLANNING (A RESEARCH FOR FURNITURE MANUFACTURER SMEs)

Ahmet AYDIN¹,

Coşkun DURSUN

Abstract: Pazarlama ve üretim planlaması faaliyetleri bir işletme için vazgeçilmez birer fonksiyondur. Pazarlama faaliyetlerinin planlanması, yürütülmesi ve diğer işletme faaliyetleri ile uyumlu biçimde uygulanması için işletmenin üretim ve üretim yönetimi kapasitesinin de dikkate alınması gereklidir. Buna göre; KOBİ’lerin pazarlama faaliyetlerini üretim yönetimi faaliyetleriyle uyumlu şekilde planlama ve uygulamaya yönelik çaba içinde olması doğal bir gelişmedir. Yürütülen araştırma ile imalatçı mobilya KOBİ’ler… Show more

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Process Improvement Between Company Departments with the Integration of ERP and CRM Software Programs

Yılmaz¹,

Özyörük²,

Ocak³

2023

Gazi University Journal of Science Part A: Engineering and Innovation

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This study aims to examine the processes of a company that uses Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems, which are known as integrated systems, and improve these processes in an enterprise that produces decorative acoustic suspended building products. The company started to use Netsis software as an ERP system years ago. Then, it purchased the LogoCRM software, which could work integrated into Netsis software, to ensure information flow between these systems easily. Since it is known that the company still experiences information flow issues between the departments although the ERP and CRM systems of the company are integrated, the study tried to minimize these deficiencies in the information flow between the production and sales & marketing departments. The problems experienced between the departments of the company that we work with were determined by the interviews with the ERP and CRM system users in the company, and the ERP-CRM software was customized to be suitable for the use of the company. A user-friendly interface has been designed in the CRM software, and by providing integration between the software, it is possible to see the stock balance information instantly in the CRM software. In addition, in the CRM software that will work integrated with ERP, a smart coding algorithm was developed to minimize errors by considering the possibility of the sales team misreading the product cards, and it was aimed to reduce user errors by minimizing the screen interventions of the users. In the study, ModelEditor was used for the improvements made in the SQL-based CRM software. With this study, communication problems between sales-marketing and production departments were reduced by providing ERP-CRM integration. As a result of the improvements made, a common language was developed between the departments, reducing the amount of faulty production, and time savings were achieved by reinforcing the cooperation between departments.

show abstract

Process Improvement Between Company Departments with the Integration of ERP and CRM Software Programs

Yılmaz¹,

Özyörük²,

Ocak³

2023

Gazi University Journal of Science Part A: Engineering and Innovation

View full text Add to dashboard Cite

show abstract

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RELATIONSHIP OF MARKETING AND PRODUCTION PLANNING (A RESEARCH FOR FURNITURE MANUFACTURER SMEs)

Cited by 1 publication

References 5 publications

Process Improvement Between Company Departments with the Integration of ERP and CRM Software Programs

Process Improvement Between Company Departments with the Integration of ERP and CRM Software Programs

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