Relationships Between Exposure to Different Gambling Advertising Types, Advertising Impact and Problem Gambling

Abstract

People with gambling problems report more exposure and impact from gambling advertising, although less is known regarding the role of specific advertising types. Data on gamblers (n = 5830, 48.5% women, mean age = 44.27) was collected from a general population cross-sectional survey in Norway (32.7% response rate). We examined if problem gambling was associated with perceived advertising impact (on gambling involvement, awareness, and knowledge) or exposure (via internet, TV, retail outlet, newspaper, and direct advertising). We also investigated if advertising exposure was associated with advertising impact. ANOVAs revealed that problem gambling was associated with increased perceived advertising impact on gambling involvement (ω2 = 0.09, p < .001) and awareness of gambling (ω2 = 0.04, p < .001). Reported exposure to direct advertising increased linearly with problem gambling level (ω2 = 0.04, p < .001), whereas we found small/no differences in exposure to other types of advertising. Multiple regressions revealed that among advertising types, internet advertising was the strongest predictor of perceived advertising impact on gambling involvement (β = 0.1, p < .001). TV advertising was the strongest predictor of advertising impact on knowledge of gambling forms and operators (β = 0.28, p < .001) and awareness of gambling (β = .05, p < .05). Future studies should elucidate how different subtypes of internet advertising impact gambling involvement. Clinicians should assess clients’ experiences with direct advertising and devise interventions for coping. Researchers should be aware that internet and direct advertising allow for more tailored content compared to other advertising types.

Problematic Gambling and Associated Factors Among Sports Bettors in Jimma Town Betting Centers, South West Ethiopia

“…In this study media advertising such as Dstv and Facebook/telegram were signi cantly associated with high-rate problematic gambling. This is in agreement with previous research ndings in Swedish (52), southern Australia (38), and Norway (53). This nding could be due to may normalize gambling among bettors, grooming a new generation of gamblers, promoting gambling as healthy harmless fun that, like sport, relies on skill, and contributing to the increase in problem gambling related to sports betting (30).…”

Gambling Advertising and Incidental Marketing Exposure in Soccer Matchday Programmes

“…Gambling is no different, and multiple studies have reported positive associations between advertising and marketing across different media, and gambling behaviour, attitudes or intentions (Bouguettaya et al, 2020). Exposure to gambling marketing is thought to be particularly harmful for specific groups including children and young people (Clemens et al, 2017;Hing et al, 2014;Pitt et al, 2016), and those experiencing gambling harms (Hanss et al, 2015;Syvertsen et al, 2021). The current results demonstrate consistent exposure through the matchday programme, often through multiple instances of brand exposure on the same page.…”

How do Gambling Providers Use the Social Network Twitter in Germany? An Explorative Mixed-Methods Topic Modeling Approach

“…Higher advertising volumes are to be expected with the admission of new forms of gambling into the German market by the new State Treaty of Gambling. Since exposure to gambling advertising might be positively associated with problem gambling (Syvertsen et al, 2021 ), an increase in the latter might be expected. This will fuel the demand for the regulation of gambling advertising that, thus far, has not been considered by regulators.…”