RELATIONSHIPS BETWEEN PSYCHOLOGICAL CLIMATE AND A VIE MODEL FOR WORK MOTIVATION<sup>1</sup>

James, Lawrence R.; Hartman, Alan; Stebbins, Michael; Jones, Allan P.

doi:10.1111/j.1744-6570.1977.tb02091.x

Cited by 85 publications

(58 citation statements)

References 40 publications

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“…According to this group of authors, identification refers to a sense of belonging to the group and a perception of being intertwined with the group's fate; they see themselves as personifying an entity (Mael andAshforth, 1992, 1995;Tolman, 1943). For example, employees who identify themselves with the brand perceive the success or failures of the brand as their own (James et al, 1977). They take pride in their group membership and this is likely to trigger behaviour that enhances an external image of the brand and its organisation (Oakes and Turner, 1980).…”

Section: The Roles Of Brand Identification Brand Commitment and Bramentioning

confidence: 99%

Internal branding: an enabler of employees' brand‐supporting behaviours

Punjaisri

Evanschitzky

Wilson

2009

Journal of Service Management

228

214

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Purpose: The aim of this paper is to understand the internal branding process from the employees' perspective; it will empirically assess the relationship between internal branding and employees' delivery of the brand promise as well as the relationships among their brand identification, brand commitment, and brand loyalty.Design/methodology/approach: On a census basis, a quantitative survey was carried out with 699 customer-interface employees from five major hotels. Findings:Internal branding is found to have a positive impact on attitudinal and behavioural aspects of employees in their delivery of the brand promise. As employees' brand commitment did not have a statistically significant relationship with employees' brand performance, it was not regarded as a mediator in the link between internal branding and employees' brand performance. Furthermore, the study shows that brand identification is a driver of brand commitment, which precedes brand loyalty of employees.Practical Implications: A number of significant managerial implications are draw from this study, for example using both internal communication and training to influence employees' brand-supporting attitudes and behaviours. Still, it should be noted that the effect of internal branding on the behaviours could be dependent on the extent to which it could effectively influence their brand attitudes. Originality/value:The results provide valuable insights from the key internal audience's perspectives into an internal branding process to ensure the delivery of the brand promise. It has empirically shown the relationship between internal branding and the behavioural outcome as well as the meditational effects of employees' brand identification, commitment, and loyalty.

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Section: The Roles Of Brand Identification Brand Commitment and Bramentioning

confidence: 99%

Internal branding: an enabler of employees' brand‐supporting behaviours

Punjaisri

Evanschitzky

Wilson

2009

Journal of Service Management

228

214

View full text Add to dashboard Cite

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“…The expectation and anticipation of being creative are postulated as the reason for the majority of the difference between the scores of the two senior groups, which should not otherwise have been significantly different. Other studies also point to mere creative expectation and anticipation as a means of creativity improvement in study participants (Kelley, Littman, &Peters, 2001;Scott & Bruce, 1994;Tierney & Farmer, 2004;Shalley, 1995;James, Hartman, Stebbins, & Jones, 1977;Chima, 2011;Starko, 2014;Twohill, 2012).…”

Section: Senior Student Inadvertent Trainingmentioning

confidence: 99%

An Investigation of the State of Creativity and Critical Thinking in Engineering Undergraduates

Sola¹,

Hoekstra²,

Fiore³

et al. 2017

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The goal of an undergraduate engineering education is to provide students with the necessary knowledge and skills needed to solve real world problems. Creativity and critical thinking are two abilities essential for success in the workplace, and are highly sought after by employers. However, there is evidence of decreasing creativity and critical thinking in senior engineering students. This study sought to understand if freshman engineering students are measurably more creative, but less capable of critical thinking, than senior undergraduate engineering students. Creativity and critical thinking were measured using the Test for Creative Thinking-Drawing Production (TCT-DP) and the Watson-Glaser Critical Thinking Appraisal (WGCTA), respectively. The data suggest that freshman engineering students were significantly more creative than senior engineering students. However, senior engineering students were found to be no better at critical thinking than their freshman counterparts. When compared to normative data, the senior engineering students underperformed significantly compared to the general population of senior college students. With study limitations in mind, these findings may suggest that senior engineering students are not only less creative, but also less capable of critical thinking, than when they started their engineering program. If this is indeed the appropriate conclusion, then there is a need to understand the underlying issues driving the decline of creativity and critical thinking in engineering undergraduate students.

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“…According to ideas of this research group, feeling a sense of belonging referring to unify with a group, that employees themselves as giving character to that group to know 28,29 . For example, employees who consider they to belong to the organization, its successes and failures know of themselves 30 . Gavtam in his study 31 , classified organization belonging sense to this case: the sense of belonging affiliation and pride of membership of the organization loyalty to the organization and support of organizational goals, perceived homogeneity between the employees and the organization in terms of values and common goals.…”

Section: Theoretical Foundations and Issue Backgroundmentioning

confidence: 99%

Review the Effect of Internal Branding on Brand Performance in Shopping Centers in Tehran

Palouzian¹,

Hosseini²

2016

Biosci., Biotech. Res. Asia

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Recently branding through various communicative activities, as a means to an organization's success in providing promises of the brand, to respond to expectations set of customers, have been proposed. In an organization, strengthen the brand in the eyes of foreign customers need to strengthen brand position within the organization and among employees. In this study, to evaluate the effect of internal branding in shopping centers in Tehran on employee performance a model with a review of studies that have done in this area were evaluated. Statistical population included employees of shopping centers in Tehran have direct contact with the customer, the number of 323 cases from the statistical population in randomly and clusters method selected and a questionnaire with the whole five-item Likert was distributed. Results showed that all research hypotheses at 5% error level is significant, and internal branding on employee engagement, a sense of belonging and loyalty of employees to brand has a positive effect.

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RELATIONSHIPS BETWEEN PSYCHOLOGICAL CLIMATE AND A VIE MODEL FOR WORK MOTIVATION¹

Cited by 85 publications

References 40 publications

Internal branding: an enabler of employees' brand‐supporting behaviours

Internal branding: an enabler of employees' brand‐supporting behaviours

An Investigation of the State of Creativity and Critical Thinking in Engineering Undergraduates

Review the Effect of Internal Branding on Brand Performance in Shopping Centers in Tehran

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RELATIONSHIPS BETWEEN PSYCHOLOGICAL CLIMATE AND A VIE MODEL FOR WORK MOTIVATION1

Cited by 85 publications

References 40 publications

Internal branding: an enabler of employees' brand‐supporting behaviours

Internal branding: an enabler of employees' brand‐supporting behaviours

An Investigation of the State of Creativity and Critical Thinking in Engineering Undergraduates

Review the Effect of Internal Branding on Brand Performance in Shopping Centers in Tehran

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Product

Resources

About

RELATIONSHIPS BETWEEN PSYCHOLOGICAL CLIMATE AND A VIE MODEL FOR WORK MOTIVATION¹