“…The value of strategy implementation in strategy research is found in the concept of strategy and the strategic management modelsometimes denoted as the "process" or "framework" (Ackoff, 1970;Andrews, 1971;Ansoff, 1965;Dyson & O'brien, 1998;Espinosa, Reficco, Martínez, & Guzmán, 2015;Kazmi, 2008) and from many decades of strategy planning-performance studies (Grant, 2003;Kohtamäki, Kraus, Mäkelä, & Rönkkö, 2012;Kudla, 1980;Miller & Cardinal, 1994;Pollanen, Abdel-Maksoud, Elbanna, & Mahama, 2017;Thune & House, 1970).…”