1969
DOI: 10.1037/h0028276
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Relative efficacy of desensitization and modeling approaches for inducing behavioral, affective, and attitudinal changes.

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Cited by 536 publications
(262 citation statements)
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“…In an early series of studies, Bandura and colleagues found clear, short-term effects of observational learning in both adults and children (Bandura et al 1969(Bandura et al , 1967Bandura and Rosenthal 1966). Although the majority of these studies were aimed at demonstrating fear reduction via modeling rather than at fear acquisition, results provide some evidence that brief, conditioned emotional reactions can be acquired through observation.…”
Section: Introductionmentioning
confidence: 97%
“…In an early series of studies, Bandura and colleagues found clear, short-term effects of observational learning in both adults and children (Bandura et al 1969(Bandura et al , 1967Bandura and Rosenthal 1966). Although the majority of these studies were aimed at demonstrating fear reduction via modeling rather than at fear acquisition, results provide some evidence that brief, conditioned emotional reactions can be acquired through observation.…”
Section: Introductionmentioning
confidence: 97%
“…According to social learning theory, observing a particular behavior creates a mental representation of the behavior to support retention, which can then be entered into one's behavioral repertoire through practice. Although much of the evidence supporting social learning theory focused on evidence of imitative learning in children, later studies with adults have shown that modeling and practice of behavior can be more effective in changing a wide range of behaviors than training methods without any modeling or practice (Bandura, Blanchard, & Ritter, 1969;Haguenauer et al, 2005;O'Toole, 1979;Brown et al, 2004).…”
Section: Provision Of Modeling and Practice In Parenting Educationmentioning
confidence: 99%
“…A third possible reason that stronger evidence of negative modeling has not been reported is the low base-rate frequency of the targeted behaviors in many studies (e.g., Bandura & Adams, 1977;Bandura & Barab, 1973;Bandura, Blanchard, & Ritter, 1969;Bandura, Ross, & Ross, 1961;Fryrear & Thelen, 1969;Herbert, Gelfand, & Hartmann, 1969). If the probability that a participant would produce a response is near zero with no exposure to a model, a significant decrease in this probability may not be readily detectable or even possible.…”
mentioning
confidence: 99%