1984
DOI: 10.1111/j.1365-2621.1984.tb12852.x
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Relative Importance of Color, Fruity Flavor and Sweetness in the Overall Liking of Soft Drinks

Abstract: Sixteen soft drink samples, in which appearance (colorless or colored), fruity flavor (with or without a flavorant) and sweetness (5 or 9% sucrose) were systematically varied, were rated for their pleasantness of appearance, flavor (odor, taste and sweetness separately) and overall liking by 448 young adults and children. In terms of sample parameters sucrose concentration and the presence of a flavorant significantly influenced overall liking, whereas color had little significance. In terms of sensory attribu… Show more

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Cited by 32 publications
(10 citation statements)
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“…Moskowitz (1994) cites a case study on ice cream in which children were found to place the same importance on appearance, flavor and texture, contrary to adults, who placed more emphasis on flavor and texture than appearance. Tuorila-Ollikainen et al (1984) found that children put more emphasis on sweetness in soft drinks than on any other attribute, consistent with the demonstrated liking for sweet taste among children. Comparing children of different ages with respect to liking of meats, Rose et al (2004a,b) found that taste and smell were of predominant importance to older children (aged 10±11), whereas texture and mouthfeel characteristics were more likely to influence acceptability in the younger children (aged 6±7), as Chambers and Bowers (1993) showed was the case for adults.…”
Section: Difference Between Children and Adults In Food Preferencessupporting
confidence: 77%
“…Moskowitz (1994) cites a case study on ice cream in which children were found to place the same importance on appearance, flavor and texture, contrary to adults, who placed more emphasis on flavor and texture than appearance. Tuorila-Ollikainen et al (1984) found that children put more emphasis on sweetness in soft drinks than on any other attribute, consistent with the demonstrated liking for sweet taste among children. Comparing children of different ages with respect to liking of meats, Rose et al (2004a,b) found that taste and smell were of predominant importance to older children (aged 10±11), whereas texture and mouthfeel characteristics were more likely to influence acceptability in the younger children (aged 6±7), as Chambers and Bowers (1993) showed was the case for adults.…”
Section: Difference Between Children and Adults In Food Preferencessupporting
confidence: 77%
“…Studies by Gifford and Clydesdale (1986) and Gifford et al (1987) evaluated the effects of color on salt perception. Roth et al (1988) studied the effect of color on sweetness perception, and Tuorila-Ollikainen et al (1984) evaluated the effects of color on flavor in flavored and unIlavored beverages.…”
Section: Introductionmentioning
confidence: 99%
“…Several studies have shown that appearance attributes and, particularly, colour are associated with foodstuffs almost as frequently as flavour-and texture-related descriptors. It is, however, evident that the importance of appearance depends heavily on the type of food (Tuorila-Ollikainen et al, 1984 andHamilton 1983). Schutz and Wahl (1981) reported on the high numbers of colour associations with fruits, vegetables and dairy products, whereas low frequencies were observed for flavour intensive liquids and cereals.…”
Section: Introductionmentioning
confidence: 99%