Relative importance of country of origin as an attribute in apparel choices

Dickerson, Kitty G.

doi:10.1111/j.1470-6431.1987.tb00144.x

Cited by 22 publications

(14 citation statements)

References 7 publications

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“…Most studies concerning consumers' perceptions about domestic versus foreign apparel have found that American consumers prefer US made apparel to imports (Beaudoin, 1994;Bergerson and Carver, 1988;Bilkey and Nes, 1982;Dickerson, 1982Dickerson, , 1987Shim et al, 1989). Paradoxically, the US textile trade deficit reveals that consumers are purchasing more imported apparel than domestic apparel (American Textile Manufacturers Institute, 1995Institute, , 1997.…”

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confidence: 99%

Young fashion leaders’ and followers’ attitudes toward American and imported apparel

Beaudoin

Moore

Goldsmith

1998

Journal of Product &Amp; Brand Management

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This study investigates if females fashion leaders and fashion followers differ in their attitudes toward buying imported and domestic apparel products. A sample of 283 female consumers between 18 and 25 years of age completed a mailed questionnaire. Repeated measures analysis of variance and t‐tests were performed to determine if differences exist between fashion followers and leaders regarding their attitudes toward buying domestic and imported apparel. Results showed that fashion followers have the same overall attitude toward buying American or imported apparel. However, fashion leaders have a more positive attitude toward buying imported apparel than buying domestic apparel. In addition, fashion followers and fashion leaders have similar attitudes toward buying American apparel, but fashion leaders have a significantly more positive attitude than followers toward buying imported apparel.

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confidence: 99%

Young fashion leaders’ and followers’ attitudes toward American and imported apparel

Beaudoin

Moore

Goldsmith

1998

Journal of Product &Amp; Brand Management

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“…Where apparel is produced can be referred to as the social value of a product (Sheth et al, 1991). Consumers associate country of origin with level of quality of a garment (Dickerson, 1987), which in turn affects consumer buying intention positively or negatively (Rashid et al, 2016). Regarding the origin attribute, Chinese origin has a negative impact on consumers' utility, while imported origin does not show a significant difference compared to Vietnamese origin.…”

Section: Discussionmentioning

confidence: 99%

Generation Z willingness to pay for sustainable apparel: the influence of labelling for origin and eco-friendly material

Cam

Kim

2021

jiem

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The purpose of this study is to identify the willingness to pay (WTP) and trade-off that Vietnamese generation Z consumers could make when purchasing eco-friendly apparel. This research uses the Discrete Choice Experiment methodology to measure consumers' WTP and how consumers trade off among different attributes, including eco-friendly, origin, manufacturing technology, and materials. The results show that generation Z consumers are willing to pay for organic label products at a higher price of 21.22% and eco-friendly label items at a higher price of 37.72%. Consumers who have a higher level of corporate social responsibility (CSR) awareness and higher income are willing to pay more for organic and ecofriendly label apparel. They were least willing to purchase apparel that is made in China, while they see no difference between T-shirts made in Vietnam and in other countries except China. Consumers in the current study were more willing to purchase eco-friendly as compared to organic apparel. The findings suggest that enterprises should consider the language used when communicating with consumers. Also, consumers prefer products made in Vietnam, suggesting the promotion of domestic manufacturing through in-depth branding, product positioning, and promotions. The results also confirm that the application of CSR in enterprises is the right and necessary step to be taken for businesses to develop in a sustainable integration world.

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“…For example, when making apparel purchase decisions, one study revealed that US consumers consider esthetic attributes, such as style, fabric, and fashionability, to be more important than functional attributes (Eckman et al , 1990). Another study revealed that US consumers ranked five garment US consumers attributes in the following order of importance: origin, style, price, care, and quality (Dickerson, 1987). US consumers when evaluating western‐branded denim jeans, comfort and fit attributes were identified as highly important (Wu and Delong, 2006).…”

Section: Review Of Literaturementioning

confidence: 99%

Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory

Bennur

Jin²

2013

Journal of Fashion Marketing and Management: An International Journal

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PurposeApparel product attributes on which consumers place importance may change as a country's economy progresses. Built on Kano's theory, this paper seeks to categorize important apparel attributes in USA (developed country) and India (developing country) and compares the results to predict the pattern of change.Design/methodology/approachThe research involved questionnaire surveys from a sample of 670 college students in two countries: the USA (335) and India (335). Data was collected from a Midwestern university in the USA and from colleges affiliated with a university in southern India.FindingsThe attributes assigned to Kano's categories of must‐be, performance, and attractive were found to be different by respondents from the USA and India. For example, “fitting” is classified as a must‐be category for US consumers while it belongs to performance category for Indian consumers. “Brand” was an indifferent category in the USA while it was classified as an attractive category for Indian consumers.Practical implicationsThe findings provide US apparel companies with more definitive information on effective marketing strategies for the Indian market and similar developing countries. For example, companies seeking to do business in India must understand that important attributes for Indian consumers will change as the country progresses.Originality/valueThough previous studies on consumer evaluation of apparel product attributes exist, they failed to examine how important attributes for consumers’ purchase decision changes. This study makes a new contribution to the discipline by providing means to anticipate future important attributes.

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Relative importance of country of origin as an attribute in apparel choices

Cited by 22 publications

References 7 publications

Young fashion leaders’ and followers’ attitudes toward American and imported apparel

Young fashion leaders’ and followers’ attitudes toward American and imported apparel

Generation Z willingness to pay for sustainable apparel: the influence of labelling for origin and eco-friendly material

Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory

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