Relative Positioning of The Life Insurance Brands - A Study Using Correspondence Analysis

Abstract

Hotels are facing challenges in regulating the attrition of the Y-generation employees, who are considered to be different than their previous generations. This research paper investigates the attrition intention of the concern generation hotel employees. The cost incurred to replace the gap caused by attrition is high and goes much beyond the parameters of financial losses. The population for the study are the young employees less than 35 years, who are hotel management graduates and working in 4, 5 & 5-D star hotels in Jaipur. Convenience sampling method was adopted to collect a data of 108 respondents through a structured questionnaire based on 5 point Likert scale. Descriptive and interferential statistic was used for data analysis. The study finds that the demographic variables like age, gender, job position and star category of the hotel effects the attrition intention of the Y-generation employees. It was suggested that in order to reduce the attrition intention, the hotel's working condition needs to be developed, to the extent that it suits the characteristic and meets the expectations of the Y-generation employees.