“…Nine factors emerged, and were categorized into health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity and ethical concern [9]. Since the original questionnaire by Steptoe, et al was developed to measure the personal motives that underlie food choices of adults, it was modified by Roo, et al to assess motives of foods chosen for the family [5]. The current study used the modified Food Choice Motive questionnaire with seven subscales (food's health value, food's natural content, foods for mood, sensory appeal, price and convenience, foods for weight control, and familiarity of the food).…”