Relevance of Customer Co-Design

Thallmaier, Stefan R.

doi:10.1007/978-3-658-07526-2_1

Cited by 2 publications

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“…to meet their personalized needs. 68 However, product attributes (e.g. price, sensory aesthetics, visual elements) affect consumers’ moods during online shopping.…”

Section: Literature Reviewmentioning

confidence: 99%

The effects of visual-audio merchandising elements on consumers’ impulsive purchase intentions in apparel e-customization

Pan

et al. 2022

Textile Research Journal

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With the development of Internet technology, increasing numbers of people would like to have clothes that are customized to meet their personalization requirements. The purpose of this study is to explore how visual-audio merchandising elements affect consumers’ impulsive purchase intentions in apparel e-customization. There are five dimensions to visual-audio merchandising elements, i.e. the perceived visual-audio of environmental atmosphere, the perceived visual of apparel attributes, the perceived visual-audio of apparel presentation effects, the perceived visual of fashion information, and the perceived visual of service information. Supported by the stimulus-organism-response model, a theoretical model is constructed with positive emotion as the mediating variable. The exploratory and confirmatory factor analysis, reliability analysis, regression analysis, and mediating effect test are adopted to analyze 361 valid datasets. The application and feedback are conducted as well. The findings indicate that (a) visual-audio merchandising elements, perceived visual-audio of environmental atmosphere, perceived visual of apparel attributes, perceived visual of fashion information, and perceived visual of service information positively influence impulsive purchase intentions; (b) perceived visual-audio of apparel presentation effects have no direct significant effect on impulsive purchase intentions; (c) visual-audio merchandising elements, perceived visual-audio of environmental atmosphere, perceived visual of apparel attributes, perceived visual-audio of apparel presentation effects, perceived visual of fashion information, and perceived visual of service information positively influence positive emotion; (d) positive emotion positively influences impulsive purchase intentions; and (e) positive emotion mediates the relationship between visual-audio merchandising elements and impulsive purchase intentions. The quality of technology and service should be considered by brand managers. The findings contribute to fashion brand e-customization and online shopping strategies and provide suggestions on consumers’ impulsive purchase intentions.

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“…to meet their personalized needs. 68 However, product attributes (e.g. price, sensory aesthetics, visual elements) affect consumers’ moods during online shopping.…”

Section: Literature Reviewmentioning

confidence: 99%

The effects of visual-audio merchandising elements on consumers’ impulsive purchase intentions in apparel e-customization

Pan

et al. 2022

Textile Research Journal

View full text Add to dashboard Cite

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Co-design: a novel approach to create value-added products in the creative fashion industry

Gale¹,

Zhang²,

Yu³

2021

JTEFT

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Additional value creation is a critical characteristic of innovative products. Co-design is regarded as an effective approach to creating additional experience value through customer engagement in the product development process. It does not only benefit the comprehension of customer desires but also the inspiration for creating and increasing customer loyalty. However, some barriers may exist in value-creation chains in many creative industries, such as the designer-driven product design, forecast-based marketing, homogeneity of products, long product and development cycles, mass production and so forth. As a typical creation-intensive industry, the fashion industry is focused on in this paper to be surveyed in terms of practices of co-design. This paper has analysed the co-design practices in the fashion industry in terms of market research, design model and manufacturing. Several practitioners who implement co-design strategy in fashion product development have been observed and analysed from the perspective of the value creation chain. The study result demonstrates that customer involvement, co-creating design method, collaborative product development mechanism are the essential aspects of the implementation of co-design in the fashion industry. The significance of this study is not only to offer an effective approach for the fashion industry to survive in increasingly competitive markets but also to point out the developing direction of the relative creative industries. In the conclusion, the paper suggests that further studies related to co-design need to be addressed and would primarily concern themes about the various additional values for innovative products and services and mass customization in creative industries.

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Relevance of Customer Co-Design

Cited by 2 publications

References 0 publications

The effects of visual-audio merchandising elements on consumers’ impulsive purchase intentions in apparel e-customization

The effects of visual-audio merchandising elements on consumers’ impulsive purchase intentions in apparel e-customization

Co-design: a novel approach to create value-added products in the creative fashion industry

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