Relevance of emotioncy in dubbing preference: A quantitative inquiry

Abstract

The purpose of this research was to examine the relevance of emotioncy in Persian dubbing preference. Emotioncy deals with senseinduced emotions which can change individuals' interpretation. Approximately two hundred Iranian native speakers of Persian were asked to participate in the study and complete two instruments after viewing five pairs of dubbed segments into Persian. After the originally-designed instruments, emotioncy and dubbing lexical preference scales, had been confirmed for their construct validity using Rasch analyses, structural equation modeling (SEM) was employed to examine the relationship between emotioncy and dubbing lexical preference on the part of the participants who viewed dubbed segments. The analyses revealed that the viewers in this study found a dubbed foreign audiovisual text which contains higher emotioncy lexical items more preferable. This quantitative study recommends supplementary qualitative studies as well as the replication of this design in other language combinations and other modalities of audiovisual translation to complement the findings of this research.

Exploring the Attitudes and Expectations of Iranian Audiences in Terms of Professional Dubbing into Persian

“…The outcome of the survey suggested five types of expectations: technicality, agents, faithfulness, censorship and domestication. The findings of this survey study by Ameri et al (2018) revealed that technical issues, like different types of synchrony, are of utmost importance to the viewers. Translation issues such as faithfulness, naturalness, cohesion and coherence between the dialogues were also indicated as considerably significant.…”

“…Consequently, this academic gap motivates more investigation so that a better understanding of the viewers' needs and perspectives could be obtained. Iranian AVT researchers (Ameri et al 2015, 2018, Khoshsaligheh et al 2018 have recently started to examine Persian dubbing reception and they have called for more research into this emerging area. As such, this study aims at contributing to the study of dubbing reception by investigating current attitudes, tendencies and expectations of Iranian audiences of Persian dubbing.…”

Dubbing Viewers in Cyberspaces: A Netnographic Investigation of the Attitudesof a Persian-language Online Community

“…The remarkable contributions into dubbing reception have so far focused on experiments and surveys with self-report data (e.g. Fuentes Luque, 2003;Chiaro, 2007;Antonini, 2008;de los Reyes Lozano, 2015, Perego et al, 2015Khoshsaligheh et al, 2018;Di Giovanni and Romero Fresco, 2019). The importance of qualitative research on audience is that researchers could employ a wide array of tools, ranging from interviews to participating observation, and it guarantees the investigation of audience behaviors "in as natural a condition as possible" (Di Giovanni, 2018, p. 163).…”

Toward an Emotioncy Based Education: A Systematic Review of the Literature

“…Besides, an individual with visual emotioncy has audio emotioncy as well. Hence, “moving the latter of emotioncy can provide an individual with a more thorough emotional experience of the object or concept” (Khoshsaligheh et al, 2018 , p. 78).…”

“…As the table demonstrates, each emotioncy level builds upon the previous level and includes the features of the preceding emotioncy kind. To illustrate, an involved person has surpassed the exvolved and avolved people because the experience “provide[s] an individual with a more thorough emotional experience of the object or concept” (Khoshsaligheh et al, 2018 , p. 78).…”