Relevance of Green Marketing In Present Scenario: An Overview

Khandelwal, Pradeep K.

doi:10.1177/0971890720030109

Cited by 3 publications

(4 citation statements)

References 1 publication

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“…Presently, consumers are more knowledgeable in terms of information and awareness of products they purchased specifically on its impacts on environmental and human health. As consequences, improving the environmental performance of products and productions services are mandatory among firms in order to fulfil consumers' expectation and demand (Khandelwal, 2003).…”

Section: Consumer Forcesmentioning

confidence: 99%

Carolls’ Model And Ghandi’s Four Forces Model: The Choice Of Going Green

Kaman¹

2018

The European Proceedings of Social and Behavioural Sciences

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Section: Consumer Forcesmentioning

confidence: 99%

Carolls’ Model And Ghandi’s Four Forces Model: The Choice Of Going Green

Kaman¹

2018

The European Proceedings of Social and Behavioural Sciences

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“…Adverse impact on environment can be restrained, either by changing people's behavior or by changing the technologies which they use. The later one is much easier and allows rapid reduction in the use of environment resources and the generation of waste (Khandelwal, 2003). The tool or technology adopted by industries for fulfilling the environmental compliance requirement depends on their greening strategy.…”

Section: Globalization and International Trade Increases The Interdepmentioning

confidence: 99%

“…Currently, consumers are better informed and more aware of the environmental and human health impacts of the products they purchase. Hence consumers are demanding the firms to improve the environmental performance of products and production facilities (Khandelwal, 2003). The environmentally conscious customer prefers eco-labeled products.…”

Section: Greening Forcementioning

confidence: 99%

Unsustainable development to sustainable development: a conceptual model

Gandhi¹,

Selladurai²,

Santhi

2006

Management of Environmental Quality: An International Journal

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Purpose -Modelling of sustainable development is essential, as environmental protection is regarded as a top global priority in the twenty-first century. The basic objective of this paper is to provide a conceptual framework, named the Four Forces model for diagnosing the process of sustainable development. Design/methodology/approach -Michael Porter's Five Forces model serves as a starting-point to derive the Four Forces model. The Four Forces model, which is developed based on Back Casting technique, shows the transformation process from current unsustainable development to future sustainable development through environmental degradation, greening force and greening process. These five major components are related based on cause and effect. Findings -The paper reveals that a clear understanding of the transformation process and their integration is necessary for successful implementation of sustainable development projects, as the transformation is a continuous process. The Four Forces model is a generic and contribute towards a richer understanding of sustainable development process.Research limitations/implications -The suggested conceptual model provides a holistic view of sustainable development and does not attempt to provide a detailed, step-by-step approach for implementing sustainable development in industries. This paper helps to initiate future studies in this area. Originality/value -In line with Michael Porter's three generic competitive strategies, this study analysis various greening strategies and greening tools and also recommends the Green Productivity as a better tool for implementing sustainable development in industries. The model can be used as a framework for further development of a practical sustainable development system in industries.

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“…According to Sarkar (2012), green marketing broadly refers to product promotions and commercials that address environmental problems. Khandelwal (2003) noted that green marketing is an attempt to give an environmentally friendly product a distinctive identity. Here, marketing must not just consider the needs of individual consumers, but also the needs of society as a whole.…”

Section: Introductionmentioning

confidence: 99%

“The Real Green” or Just Gimmick: The Implementation of Green Concept in Inagro’s Instagram

Wibowo¹,

Candrasari²,

Parlindungan³

et al. 2022

KOMUNIKATIF

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This research paper raises the issue of green marketing in content that usually has a figurative meaning or is also called an oxymoron because a green product is a product that is not produced through a fabrication process. However, this research explores if the product is indeed a product that comes from nature. In addition, this paper examines further the relationship between content publishing for a pro-environmental company, namely PT, Intidaya Agrolestari (Inagro), on its Instagram account @inagro.id. This research examines the application of green concept content on the @inagro.id account and its suitability with data in the field. The method used in this research is a virtual observation of the @inagro.id Instagram account, field observations, interviews, and documentation. The results show that if there are differences with previous research regarding green marketing, the company only used advertising to label its products as green products. With the help of a case study from Inagro, publishing content on the @inagro.id Instagram account is limited to only informing the products and services offered, including various facilities, atmosphere, and also nature-based educational packages. The implementation of the green concept has not been seen explicitly, even though the content has met the green criteria. Nevertheless, Inagro as a nature-based tourist destination has at least highlighted a green atmosphere and is not a gimmick. The content of the Instagram channel has been examined to determine whether it offers additional information through the Inagro case study, where the product being offered is one manufactured from nature. Images used to conceal products don't always serve to mislead the production process; instead, they encourage further discussion that isn't just centered on information about product for labeling green but also information that raising visitor awareness of concern for the environment.

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Relevance of Green Marketing In Present Scenario: An Overview

Cited by 3 publications

References 1 publication

Carolls’ Model And Ghandi’s Four Forces Model: The Choice Of Going Green

Carolls’ Model And Ghandi’s Four Forces Model: The Choice Of Going Green

Unsustainable development to sustainable development: a conceptual model

“The Real Green” or Just Gimmick: The Implementation of Green Concept in Inagro’s Instagram

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