The stable economic situation of the enterprise is determined not only by the minimum process costs, but also by the ability to effectively ensure production distribution. When implementing the distribution of goods, it is necessary to solve issues related to delivery, including choosing the option of transportation to the final consumer. The aim of this study is to establish the influence of the characteristics of freight system on the choice of transportation, which is carried out by participants in the transport process, namely, shippers and carriers. The logit model used to assess the need for transportation of goods based on disaggregated data is analyzed. The utility function includes time, cost of transportation and level of service. The evaluation results showed that the main characteristics of the freight system are of statistical significance and allow to determine the main parameters necessary for the decision-making process at the micro level.