Roads, streets and the heavy traffic emerged in metropolises are places where people spend a considerable amount of time. These are locations where lack of presence of the social‐inspired networks and services and also the presence of new opportunities that could be offered to the people are clearly evident. Undoubtedly, the absence of a proper infrastructure is one of the major barriers to create and deliver social application for vehicular scenarios. In this study, we focus on the idea of establishing a dynamic vehicular network to manage the social groups and the information of social applications. In order to achieve this goal, this paper presents a three‐layered network architecture with a middleware at its core. The middleware manages social groups and handles pivotal functions of information management and dissemination. The design principles and patterns used enable our strategy to disseminate the information quickly and extensively using different communication schemes. Through this approach, we evaluate this infrastructure based on groups with common spatio‐temporal properties and analysing the constant speed mobility in our data dissemination scheme. Copyright © 2014 John Wiley & Sons, Ltd.