Religion and Perceptions of the Regulation of Controversial Advertising

Ze-hua, Wang; Deshpande, Sameer; Waller, David S.; Erdoğan, B. Zafer

doi:10.1080/08961530.2017.1358681

Cited by 12 publications

(6 citation statements)

References 35 publications

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“…Advertising is a common facet of the media that is no stranger to such criticism. The discomfort advertising message of controversial campaign causes leads to a boycott of the product (Wang et al, 2018).…”

Section: Discussionmentioning

confidence: 99%

Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media

2020

Media Education (Mediaobrazovanie)

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Section: Discussionmentioning

confidence: 99%

Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media

2020

Media Education (Mediaobrazovanie)

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“…As a result of these acknowledged risks, several regulating bodies have been formed at the national and international level to provide guidance as to what ethical advertising involves, and to police those who do not advertise responsibly. Although some restrictions are targeted towards limiting offensive material and socially sensitive discourse (Wang et al, 2018), many restrictions are focused on preventing misleading and false claims (Durant, 2010).…”

Section: Benefits and Risks Of Claims-making Within The Education Ind...mentioning

confidence: 99%

Research claims within the education industry: managing reflective practice

Fitzsimons

Shaw

2022

Lond. Rev. Educ.

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The education industry is a far-reaching, innovative and rapidly evolving field of business. To ensure success and integrity in the education industry, organisations and companies strive to deliver high-quality products and services in an efficient and ethical manner. Education research plays an important part in the education industry by underpinning product and service developments, and through illustrating impact. Organisations and companies also share these research claims when marketing to potential customers and investors. However, there can sometimes exist a disjunction between those conducting research and those responsible for interpreting the research for the purpose of public dissemination. This article first investigates what constitutes an education research claim. The risks associated with such claims are then identified and a review process suggested so educational bodies can ensure accuracy and ethicality in their claims. Adopting a case study approach, educational claims-making is contextualised from the stance and perspective of a typical international awarding organisation.

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“…Past studies on taboo issues Taboos in advertising could be related to the mention of a taboo product or issue, such as alcohol or menstruation (Sommer et al, 2015;Wang et al, 2018), or to the use of taboo themes in the execution of the advertisement (Dahl et al, 2003;Sabri, 2017). The former has been labeled as the matter of advertising, while the later has been referred to as the manner of advertising (Barnes and Dotson, 1990;Chan et al, 2007;Prendergast et al, 2002).…”

Section: Studymentioning

confidence: 99%

Increasing the effectiveness of advertisements targeting social issues in least developed countries

Gebreselassie

Bougie

2019

JSOCM

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Purpose The purpose of this paper is to explore the application of advertising variation and repetition strategies in the context of communicating about social issues in least developed countries (LDCs). Design/methodology/approach Study 1 used a between-subjects experimental study using 106 students which were exposed to either the varied advertising condition (a negative appeal followed by a positive appeal or vice versa) or repetition condition (two negative appeals). In Study 2, a total of 111 students from Tilburg University and 95 students from Addis Ababa University participated in the study. A random ordering of experimental envelopes assigned the students to one of the following message order conditions (negative appeal–positive appeal, negative appeal–negative appeal, positive appeal–positive appeal and positive appeal–negative appeal). Findings Study 1 shows that for many social issues, an advertising variation strategy (a negative appeal followed by a positive appeal) is more effective than an advertising repetition strategy (two negative appeals) in terms of recall. Study 2 builds on these findings by differentiating between taboo and non-taboo issues. This distinction is important because many social issues, such as HIV, domestic violence and child abuse, for instance, are taboo in LDCs. Interestingly, the findings of Study 1 are reproduced for non-taboo issues but not for taboo issues. If an issue is a conversational taboo in a certain culture, then an advertising repetition strategy that only uses positive appeals is more effective than an advertising variation strategy. Research limitations/implications The use of students as participants may be a limitation of both studies. Because the reactions of students to specific message appeals may be age-related, concerns regarding the generalizability of the findings are justified. Originality/value Overall, the results of this paper provide useful information to social advertisers on when and how to use different types of advertising strategies in LDCs.

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Religion and Perceptions of the Regulation of Controversial Advertising

Cited by 12 publications

References 35 publications

Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media

Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media

Research claims within the education industry: managing reflective practice

Increasing the effectiveness of advertisements targeting social issues in least developed countries

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