Religion and the marketplace: constructing the ‘new’ Muslim consumer

Sandıkçı, Özlem

doi:10.1080/0048721x.2018.1482612

Cited by 31 publications

(30 citation statements)

References 69 publications

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“…For instance, Hispanic and Asian communities in the USA will climb to 30% and 8%, respectively, by 2050 (Kipnis et al, 2019), as well as half of the population worldwide will be Muslim by 2030 (Solomon, 2018). This phenomenon robust the demand for brands, products and services compliant with their culture and religion (Aji and Muslichah, 2022;Hati et al, 2021;Jan and Shafiq, 2021;Sandikci, 2018). In the region with Muslims as a minority, such as Thailand, social influence and trust have a crucial role to influence people to adopt Islamic bank (Ezeh and Nkamnebe, 2022).…”

Section: Introductionmentioning

confidence: 99%

Religiosity versus profit-loss sharing: how Islamic banks brand fidelity influence the Muslim consumers’ commitment

Junaidi

2022

JIABR

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Purpose The purpose of study examine the relationship between religiosity, consumers’ materialism, brand fidelity, attitude and consumers’ commitment to Islamic banking products using evidence from Indonesia. Design/methodology/approach The sample consists of 658 Muslim and bank consumers obtained through a survey study and using structural equation modeling to test the research hypotheses. Findings The empirical results indicate that religiosity has significant and positive effects on consumers’ materialism, brand fidelity and attitude, also mediating variables. Furthermore, the mediator variables partially mediate religiosity and consumers’ commitment based on consumers’ culture theory. Research limitations/implications This study is validated by Indonesian Muslims; therefore, future study is required to analyze across the culture and region. It can help Islamic bank managers and scholars to observe the correlation between religion, Islamic banks products and Muslims’ commitment. Practical implications The current study enlightened the consumers’ Islamic bank principle operation from marketing and religiosity. The government and the shariah supervisory board need to enhance the control and promote to make sure that Islamic banking operations have compliant with Islamic law. Originality/value The result of this study provided the Muslim decision-making process by developing and testing a model of religious determinants toward Islamic bank products.

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Section: Introductionmentioning

confidence: 99%

Religiosity versus profit-loss sharing: how Islamic banks brand fidelity influence the Muslim consumers’ commitment

Junaidi

2022

JIABR

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“…The utilization of profit and loss sharing, a method adopted by Islamic banking to comply with the prohibit interest, has become highly critical for economic growth. Operations based on Islamic law and the profitability of a given business undertaking are the essential standards to adopt the banking system (Amin, 2017;Bananuka et al, 2019;Kamiyama and Kashiwagi, 2019;Sandikci, 2018). However, one critical challenge is the need to develop consumers' awareness and attitudes compliant with the Shariah principle.…”

Section: Introductionmentioning

confidence: 99%

The awareness and attitude of Muslim consumer preference: the role of religiosity

Junaidi¹

2021

JIABR

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Purpose This research investigates how religiosity (e.g. extrinsic and intrinsic) influences consumers’ awareness and attitudes, which subsequently influences consumers’ preferences for Muslims in the context of Islamic bank. Design/methodology/approach A total of 480 Islamic bank consumers were recruited for online survey study. Structural equation modeling was used to test the research hypotheses. Findings Extrinsic religiosity has crucial role on consumers’ awareness and consumer attitudes. However, intrinsic religiosity has less effect on consumer attitudes, whereas consumer awareness plays an important role on consumer attitudes. Furthermore, mediator variables, such as consumers’ awareness and attitudes, have partial role to mediate religiosity and consumers’ preference. Research limitations/implications The recent study was limited to core of one region, therefore, future studies are needed to analyze consumers’ attitude and engagement in religious products and services such as Islamic brands image. Practical implications The stakeholders need to collaborate action to promote Islamic banks and the varying standard between their counterparts from the perspective of business and marketing. Originality/value The result of this study contributes to literature which has correlation with testing religion role toward Islamic bank. It also develops a new views into the determinants factor to influence consumers’ preferences.

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“…Damit wird ein Prozess in Gang gesetzt, in dem lokale Gemeinden sich zunehmend als religiöse Anbieter verstehen, die einem Publikum aus religiösen Konsumenten gegenüberstehen, um dessen Aufmerksamkeit sie mit anderen Gemeinden konkurrieren (Weber 1980, S. 117;vgl. auch Miller 2013;Moberg und Martikainen 2018;Sanders 2015;Sandıkcı 2018). Die Akteure kalkulieren dabei ihr Handeln darüber hinaus zunehmend strategisch unter rationalen Gesichtspunkten (Callon und Muniesa 2005).…”

Section: Organisationsbildung Vermarktlichung Und Digitalisierungunclassified

Das kollektive Ritual als Performance? Die Herstellung von religiöser „Authentizität“ in der differenzierten Gesellschaft

Pruisken

Loebell

2021

Z Religion Ges Polit

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ZusammenfassungDer Beitrag greift Jeffrey Alexanders (2004) These auf, dass die einzelnen Komponenten kollektiver Rituale in der modernen Gesellschaft zwar zunehmend differenziert und somit religiös „entleert“ werden, in der Inszenierung aber „re-fusioniert“ werden können. Das Religiöse wird somit subjektiviert, mediatisiert und eventisiert. Rationalisierungsprozesse wie Organisations- und Marktbildung sowie Digitalisierung treiben diese Entwicklung voran. Im empirischen Teil vergleichen wir drei kollektive Rituale aus dem amerikanischen Evangelikalismus, die unterschiedliche Grade der Differenzierung aufweisen: Im Fall der (1) traditionellen Gemeinde wird religiöse Authentizität aus den engen sozialen Beziehungen innerhalb der Gemeinde und zur Denomination erzeugt. (2) Im Megakirchengottesdienst der Lakewood Church wird Authentizität in der professionellen Event-Inszenierung hergestellt. (3) Die evangelikale Vloggerin hingegen erzeugt Authentizität – und damit eine Bindung an ihr Publikum –, indem Skript und Darstellerin in der Inszenierung vollständig verschmelzen.

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Religion and the marketplace: constructing the ‘new’ Muslim consumer

Cited by 31 publications

References 69 publications

Religiosity versus profit-loss sharing: how Islamic banks brand fidelity influence the Muslim consumers’ commitment

Religiosity versus profit-loss sharing: how Islamic banks brand fidelity influence the Muslim consumers’ commitment

The awareness and attitude of Muslim consumer preference: the role of religiosity

Das kollektive Ritual als Performance? Die Herstellung von religiöser „Authentizität“ in der differenzierten Gesellschaft

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