States are known to hold power not only through coercion, but through social discourse. Nonetheless, the author here argues that this claim is built on shaky ground. Using a counter-factual case study with an implicit comparative design, this paper asks what happens when a state chooses not to engage with social discourse, when it otherwise would be expected to do so. Are there noticeable differences in social discourse when the state does not get involved? Considering the technology transition to the automobile in the early 20th C, historical analysis shows that the outcomes of social discourse around road navigation were extremely similar in Europe, where states were heavily involved in shaping the discourse, and in the United States, where the state was absent. This strongly suggests that neither the states in Europe, nor the state in the United States, were powerful through discourse, as what could “power” possibly mean if it has no consequences under the counter-factual? It also indicates that researchers may overstate their ability to distinguish between situations where actors are powerful through social discourse, what the author calls attributable power, and situations where actors are merely involved in social discourse, but without causing discernible changes to the outcomes with their involvement, what the author calls unattributable power.