Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic section

Engelland, Brian T.

doi:10.1016/j.jbusres.2013.03.005

Cited by 63 publications

(51 citation statements)

References 17 publications

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“…These results also indicate differences between religious and nonreligious consumers. The study supports the idea that religiousness can affect consumer behavior, influence managerial action, and promote change (Engelland, ; Minton et al, ; Njoh, ). The present study highlights the importance of religiousness when exploring consumers' attitude toward green marketing and purchase intention of green products, especially for consumers living in a religious society.…”

Section: Discussionsupporting

confidence: 83%

God and green: Investigating the impact of religiousness on green marketing

Arli

Tjiptono

2017

Int J Nonprofit Volunt Sect Mark

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As the population increases, more people are now aware of the impact of their consumption on the natural environment. Nonetheless, 1 important factor that is often neglected is religiousness. Studies of the impact of religiousness on individual behavior have become increasingly important because the majority of the world population belongs to 1 of the major world religions. Thus, the purpose of this study is to investigate the impact of consumers' religiousness toward proenvironmental identity, attitudes toward environmental issues, and subjective norms about the environment. Subsequently, this study investigates the impact of these variables on purchase intention of green products. Using sampling from Indonesia (n = 649), which has the largest Muslim population, the results show significant differences between religions. In general, similar findings were found in both samples of Muslim and Christian consumers, where intrinsic religiousness has a positive impact on proenvironmental identity, attitudes towards environmental issues, and subjective norms about the environment. The study also found that the 3 variables (proenvironmental identity, attitudes towards environmental issues, and subjective norms) are positive determinants of intention to purchase green products. Nevertheless, the role of extrinsic religiousness is different for the 2 samples. Extrinsic religiousness is negatively related to attitude towards environmental issues for Muslim consumers, where it has a positive influence on proenvironmental identity among Christian consumers. The results of this study have significant implications not only to managers but also religious leaders on how to encourage more positive attitudes toward the environment.

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Section: Discussionsupporting

confidence: 83%

God and green: Investigating the impact of religiousness on green marketing

Arli

Tjiptono

2017

Int J Nonprofit Volunt Sect Mark

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“…CSR has received rapidly increasing attention as a corporate priority. An organization's socially responsible behavior has been shown to positively influence consumers' attitudes toward the organization and its products (Engelland, 2014;Green & Peloza, 2011) and enhance customer satisfaction (Luo & Bhattacharya, 2006) and loyalty (Du, Bhattacharya, & Sen, 2007).…”

Section: Csr Trust and Loyaltymentioning

confidence: 99%

Airline Travelers' Causal Attribution of Service Failure and Its Impact on Trust and Loyalty Formation: The Moderating Role of Corporate Social Responsibility

Nikbin

Hyun

Iranmanesh

et al. 2015

Asia Pacific Journal of Tourism Research

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This study examines airline travelers' causal attribution (stability and controllability) and its impact on trust and loyalty formation and investigates the moderating role of corporate social responsibility (CSR) in this process. Based on a literature review, theoretical relationships between stability, controllability, CSR, trust, and loyalty were derived, and the moderating effects of CSR on relationships between stability/controllability and trust/loyalty were examined. To empirically test these theoretical relationships, quantitative data were collected from 271 airline passengers who experienced a service failure in the past year. The results provide support for effects of stability and controllability on trust as well as the effect of stability on loyalty. In addition, the perception of CSR had positive effects on trust and loyalty. Finally, a favorable CSR perception weakened the negative effects of a service failure on trust and loyalty, particularly when the failure was attributed to a stable cause. The results highlight the important role of CSR in service failure situations and have important implications for airline managers.

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“…An organization's socially responsible behavior has been shown to positively influence consumers' attitudes toward the organization and its products (Ellen et al, 2000;Engelland, 2014;Green and Peloza, 2011;Sen and Bhattacharya, 2001), and to enhance customer satisfaction (Luo and Bhattacharya, 2006) and loyalty (Du et al, 2007).…”

Section: The Role Of Corporate Social Responsibilitymentioning

confidence: 99%