2021
DOI: 10.1016/j.indmarman.2021.07.010
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Religiosity and psychological contracts in Asian B2B service relationships

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Cited by 13 publications
(4 citation statements)
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“…Thus, religious customers combined with trust in Islamic banks will significantly influence customer decisions to open savings in Islamic banks. The Kingshott et al (2021) study's results showed that religiosity significantly positively affected trust. Research conducted by Hanaysha (2022) shows that trust has a significant positive effect on decisions.…”
Section: Religiosity and Consumer Decisions With Trust As An Interven...mentioning
confidence: 95%
See 1 more Smart Citation
“…Thus, religious customers combined with trust in Islamic banks will significantly influence customer decisions to open savings in Islamic banks. The Kingshott et al (2021) study's results showed that religiosity significantly positively affected trust. Research conducted by Hanaysha (2022) shows that trust has a significant positive effect on decisions.…”
Section: Religiosity and Consumer Decisions With Trust As An Interven...mentioning
confidence: 95%
“…Research conducted by Kingshott et al (2021) showed that religiosity had a significant positive effect on trust. Hanaysha's (2022) research showed that trust significantly positively affects decisions.…”
Section: Introductionmentioning
confidence: 99%
“…The role of religiosity in shaping individual behavior may be more salient in cultures where religion plays a dominant role in shaping people's lives and worldviews. This is because religion is often deeply integrated into the social, cultural and political fabric of such societies (Gheinaghi et al , 2016), and may have a profound influence on people’s attitudes, values and behaviors, including their work-related behaviors (Dar et al , 2022; Kingshott et al , 2021). In such cultures, religiosity plays a more visible and explicit role in shaping employee behaviors at work, such as their work ethic (Islam et al , 2020).…”
Section: Theoretical Development Of the Research Hypothesesmentioning
confidence: 99%
“…Based on our own research and industry engagement, we identified several B2B-related issues which warranted further investigation. For instance, we recognize our understanding of central B2B concepts, like relationship marketing, are highly influenced by socio-cultural factors like religiosity and psychological contracts (PC), necessitating adjustment by managers establishing and nurturing relationships in new contexts (Kingshott et al , 2021). We identify firms are taking new approaches to pursue crucial overseas business opportunities, such as leveraging relationships between innovation intermediaries to increase relational proximity with international partners and overcome liabilities of newness and foreignness (Schepis, 2021).…”
Section: Introductionmentioning
confidence: 99%