“…For example, if a study explicitly requires participants to rate the appropriateness of certain sexual behaviors for men, immediately followed by identical questions regarding women (e.g., Ferrel, Tolone, & Walsh, 1977;Sheeran, Spears, Abraham, & Abrams, 1996;Sprecher & Hatfield, 1996), participants may try to answer either in an egalitarian manner or in a manner that is consistent with what they believe to be the norm. Given that many people have preconceived notions about the sexual double standard (Milhausen & Herold, 1999, it is important to minimize demand characteristics when researching attitudes toward sexuality.…”