2014
DOI: 10.1108/jgm-07-2013-0046
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Relocation branding: a strategic framework for attracting talent from abroad

Abstract: Purpose – The global migration and movement of talent plays an important role in the economic growth and competitiveness of many nations. In coming decades, it is anticipated that there will be increased competition between countries to attract the best and brightest. The World Economic Forum (2011) has recommended using nation branding strategies to attract talent. In response to this recommendation, the purpose of this paper is to propose a strategic framework and terminology for branding nat… Show more

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Cited by 42 publications
(57 citation statements)
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“…In today's global economy, firms create competitive advantage by employing an internationally experienced and culturally sensitive workforce (e.g., Chang, Gong, & Peng, 2012;Chen, Kirkman, Kim, Farh, & Tangirala, 2010;Silvanto & Ryan, 2014;Tharenou, 2015). Accordingly, multinational, international, and local firms increasingly rely on expatriates as valuable employees (S. J.…”
Section: Introductionmentioning
confidence: 99%
“…In today's global economy, firms create competitive advantage by employing an internationally experienced and culturally sensitive workforce (e.g., Chang, Gong, & Peng, 2012;Chen, Kirkman, Kim, Farh, & Tangirala, 2010;Silvanto & Ryan, 2014;Tharenou, 2015). Accordingly, multinational, international, and local firms increasingly rely on expatriates as valuable employees (S. J.…”
Section: Introductionmentioning
confidence: 99%
“…The demand for skilled talented employees by global and multinational organisations for their foreign operations and by foreign countries for economic development continues to grow at a rapid pace (Vaiman et al ., ; Brookfield, ; Silvanto and Ryan, ). The demand is consistent with ‘talent flow’, the worldwide circulation of professionals and managers who expatriate to take advantage of the attractive opportunities on offer (Carr et al ., ; Meyskens et al ., ; Cerdin and Brewster, ).…”
Section: Introductionmentioning
confidence: 99%
“…Human resources are among the most valuable assets of a country and contribute to the growth of her economy. Countries all over the world spend large sums of money in development and education of their people in order to boost productivity, knowledge and skills, which promote economic growth (Silvanto & Ryan, 2014;Barnes, Brown & Warhurst, 2016).…”
Section: Introductionmentioning
confidence: 99%