Remembering Australia's First World War

Beaumont, Joan

doi:10.1080/1031461x.2015.1000803

Cited by 7 publications

(6 citation statements)

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“…22 This second wave of memorial building that took hold during the 1980s did indeed drive deeper as the focus shifted to "sites which spoke to the contemporary obsession with mass catastrophe, victimhood and trauma." 23 The memorials assessed in this chapter both fit that paradigm although not quite as easily as one might expect, as the following analysis will show. Nevertheless, there is no hiding the fact that this is not an attempt to disrupt the Anzac narrative.…”

Section: Onmentioning

confidence: 61%

Australian War Memorials: A Nation Reimagined

Kerby

Bywaters

Baguley

2018

The Palgrave Handbook of Artistic and Cultural Responses to War Since 1914

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Section: Onmentioning

confidence: 61%

Australian War Memorials: A Nation Reimagined

Kerby

Bywaters

Baguley

2018

The Palgrave Handbook of Artistic and Cultural Responses to War Since 1914

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“…History can be constructed and stored for dissemination in a way that serves a predominant world view or preferred way of thinking (Beaumont, 2015). Historical events can be told directedly as they were recorded by sources at the time, or sometimes, while kept essentially correct, may be used to achieve other goals, either through a process of distortion or reframing.…”

Section: Marketization Of Historymentioning

confidence: 99%

“…We have added the following references to these statements: History can be constructed and stored for dissemination in a way that serves a predominant world view or preferred way of thinking" (Beaumont, 2015) (page 7). And In war history, for the conquered, stories of courage under fire, endurance and patriotism can be just as prone to myth and legend as those of the conqueror's strength and stealth (Beaumont, 2015;Ubayasiri, 2015). (page 8) Giesler and Thompson (2016) have recently suggested marketization as an "institutional disruption".…”

Section: New Zealand's Anzac Nurses: Marketizing the Great War For A 21 St Century Fitmentioning

confidence: 99%

“…The narrative of the event can even be shaped to make a negative outcome palatable to an audience. In war history, for the conquered, stories of courage under fire, endurance and patriotism can be just as prone to myth and legend as those of the conqueror’s strength and stealth (Beaumont, 2015; Ubayasiri, 2015). The marketization of war history through public contribution and participation, along with the work of amateur historians and special interest history groups, serves an important function to engage audiences through the co-creation of knowledge.…”

Section: Conceptual Framingmentioning

confidence: 99%

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New Zealand’s ANZAC nurses: marketizing the great war for a 21st-century fit

Krisjanous

Hallett

2021

JHRM

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Purpose The aim of this paper is to demonstrate how a historical event packaged as an iconic heritage cultural brand can be marketized and modified over time to ensure brand longevity and continued emotional commitment and loyalty through the leverage of stories and associations more closely aligned with modern-day audiences. The authors do this through examining the marketization of the New Zealand World War 1 (WWI) nurse to today’s audiences. The periods of study are WWI (1914–1918) and then the modern day. The New Zealand Army Nursing Service (NZANS) during WWI has previously had little attention as a key actor in the Australia and New Zealand Army Corp (ANZAC), Today ANZAC is held as pivotal in the birth of New Zealand’s perception of nationhood and as an iconic heritage cultural brand. The history and legend of the ANZAC plays an important role in New Zealand culture and is fundamental to the “Anzac Spirit”, a signifier of what it means to be a New Zealander. Design/methodology/approach A historical case study method is used. The primary source of data is 1914–1918, and includes contemporaneous articles, and personal writings: diaries, letters and published memoirs. More contemporary works form the basis for discussion of marketization as it relates to the NZANS. The article first presents conceptual framing, then the development of the Anzac brand and the history of the NZANS and its role in WWI before turning to discussion on the marketization of this nursing service to today’s audiences and as part of the ANZAC/Anzac brand. Findings Today the story of the WWI NZANS nurse, previously seldom heard, has been co-opted and is becoming increasingly merged as an integral part of the Anzac story. The history of the NZANS during WWI has a great deal of agency today as part of that story, serving many functions within it and providing a valuable lever for marketization. Originality/value To date, there is a scarcity of marketing analysis that examines the marketization of history. By focusing on New Zealand WWI nursing as a contributor to the Anzac story, the authors contribute to the understanding of how marketers package and contemporize history for appeal to audiences through both sustaining and reworking cultural branding.

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“…However, despite its martial, colonial and masculine roots, Beaumont argues that ‘the very flexibility of the Anzac legend – its capacity to be constantly re‐invented, to be both static and dynamic … explains its endurance as a foundational narrative’ (, 2). This is because the meaning of Anzac Day has changed in the past century, particularly in the falling away of imperial loyalties that led Australia into conflict in 1914.…”

Section: Australian Identity and The ‘Anzac Tradition’mentioning

confidence: 99%

Commemorative atmospheres: memorial sites, collective events and the experience of national identity

Sumartojo

2016

Trans Inst British Geog

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In Australia as elsewhere, shared annual commemorative ceremonies such as those on Anzac Day, 25 April, help to connect residents to particular versions of the nation, to the past and to each other. This article investigates what can be gained by pairing the concept of commemorationa set of practices and narratives that draw together national identity, collective and individual memory, grief and mourning, regular ritual, collectivity and material, aesthetic representations of war and deathwith atmosphere and its dynamic combination of space, sensory experience, affect, individual memory and experience and the material environment. It introduces the notion of 'commemorative atmospheres' to explore how such events 'feel', arguing that spatially-specific affective experience can work to connect individuals to the nation. The article builds on scholarship that explores how memorial sites symbolically express aspects of national history and memory, linking this to accounts of how atmospheres can be constituted by architectural form and the material and aesthetic aspects of space. It uses recent research on Australian Anzac Day ceremonies to identify the different spatial elements that contribute to the moods of these events, and explores how these interweave with first-hand experience of the ceremonies and established national narratives. It also considers the sensory perception of commemorative events, identifying how these aspects link to discursive elements, helping to frame national identity for attendees at these ceremonies and potentially for a wider national audience.

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Remembering Australia's First World War

Cited by 7 publications

References 0 publications

Australian War Memorials: A Nation Reimagined

Australian War Memorials: A Nation Reimagined

New Zealand’s ANZAC nurses: marketizing the great war for a 21st-century fit

Commemorative atmospheres: memorial sites, collective events and the experience of national identity

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