Remembering shopping experiences: The Shopping Experience Memory Scale

Flacandji, Michaël; Krey, Nina

doi:10.1016/j.jbusres.2018.10.039

Cited by 40 publications

(28 citation statements)

References 54 publications

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“…In their review of customer experience literature, Flacandji and Krey (2020) put emphasis on seven dimensions mostly mentioned in the studies. Among these; the affective dimension which is related to (dis)pleasure identified with experience, the physical dimension which is related to the actions like sampling products, the cognitive dimension which is related to conscious thinking on issues like store atmosphere and, the sensorial dimension which is related to sensory stimulation were corresponded to the several items of the NTS scale handling the customer experience concept in the context of environmental psychology.…”

Section: Resultsmentioning

confidence: 99%

“…The new experiential paradigm shift in shopping has foreseen the significant importance of customer's emotional and psychological states (Sachdeva & Goel, 2015). With the awareness that the customer experience creation process has an incremental attention in marketing academy and retailing sector aiming to present pleasant events to their target audience (Flacandji & Krey, 2020), the items of the NTS scale were systematically developed to represent the essential aspects of customer experience. With the existence of a psychometrically valid NTS scale, future studies on smell marketing are expected to be promoted.…”

Section: Discussionmentioning

confidence: 99%

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Do consumers need to smell? Scale development and validation

Dörtyol

2020

Journal of Sensory Studies

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The Need‐to‐Smell (NTS) scale aims to assess the differentiator role of olfactory information. The NTS construct definition is the degree to which an ambient scent is effective on consumers' shopping experiences. The scale items appearing as the result of the literature search and ZMET interviews were refined and finalized with the analysis of data gathered via online panels. Through this entire process, explorative and confirmative factor analysis and all the required validity analyses were performed. The nomological validity is proven by the positive relationships between the NTS scale and the Evoked Nostalgia Scale and the Impulse Buying Scale. The positive correlation with the Importance of Olfaction questionnaire is the evidence for the convergent validity. The discriminant validity is also realized as there is no relationship with the Need for Cognition scale. In the end, the NTS scale with two factors, namely, approach factor which is more related to the effects of pleasant scent on expectation, desire, attention, satisfaction, confidence, and avoidance factor which is more related the negative evaluations originated from unpleasant scent, is appeared. After conducting further studies to understand the nature of the NTS scale, the theoretical and managerial implications are discussed. Practical Applications The NTS scale will give opportunity to some industry‐specific marketers on their effort of creating different and memorable brands. At this juncture, determining the consumers who are higher in NTS and then inviting them to the brand design process may result higher acceptance and adoption rates relating to the scent of the product. In this way, marketers may readily and scientifically activate the link between scent and some specific parts of the brain. Eventually, these achievements on the design of consumers' experiences may lead significant competitive advantages.

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Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Do consumers need to smell? Scale development and validation

Dörtyol

2020

Journal of Sensory Studies

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“…The present incorporates Experience Economy as the central aspect of the management philosophy to encourage competitiveness on the market [23]. Retailers are concerned with providing the most memorable experience to consumers [24]. They need to approach the total consumer shopping experience to achieve the goal of gaining their trust through an evolutionary relationship, provoking sensory, emotional, and rational reactions.…”

Section: Literature Reviewmentioning

confidence: 99%

How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania

Nichifor

Lixăndroiu

Chițu

et al. 2021

JTAER

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In the digital age, retailers face umpteen challenges, finding it increasingly difficult to fulfil the customer requirements. Studying the most trusted online stores in Romania, the authors aimed to identify the opportunities and the challenges for retailers in the connected consumer’ journey, analyzing the page load speed of the in-between touchpoints in the pre-check-out phase on smartphones. In this regard, comparative analysis and content analysis were performed, taking into consideration eight performance indicators, namely, first content paint, first input delay, largest contentful paint, cumulative layout shift, performance score, speed index, time to interactive, and total blocking time. Three platforms were used to run the tests, the generated data allowing the identification of the necessary enhancements to ensure a continuous consumer journey. The study revealed that the selected in-between touchpoints need major improvements to provide a satisfying consumer experience on a smartphone. The scientific contribution of this article consists of presenting 14 opportunities designed for retailers. By implementing them, for every 0.1 s saved, the conversion rate can increase by 8% due to emotional mitigation with technological performance improvements. The page speed shapes the customer journey, the retailers gaining the users’ trust by avoiding a long waiting time between the touchpoints.

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“…Finalmente se observa que hoy en día existe una gran variedad de factores de atracción de los entornos de comercio modernos, que se han propuesto y estudiado en diversas publicaciones de acuerdo con las necesidades y contextos específicos de cada investigación (para una revisión, véase Gomes & Paula, 2017). En consecuencia, las futuras investigaciones tendrán que comprobar estos factores, y proponer nuevos factores alternativos que sean capaces de demostrarse siguiendo el método científico en línea con las tendencias de producción de la literatura de marketing centrada en mejorar la medición de la experiencia y memorabilidad de visita (Flacandji & Krey, 2020).…”

Section: Tresunclassified

Atracción e investigación de los entornos de comercio modernos

Cortázar¹

2020

WPMGEM

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<p>Los entornos de comercio modernos también denominados grandes centros comerciales son un espacio importante en el estilo de vida de los consumidores que han evolucionado a través del mejoramiento de la experiencia de visita a través de su capacidad de atracción, en este sentido, se ha realizado una investigación de carácter documental y sistemática con el fin de identificar los factores de atracción y los tópicos de investigación. Se observa que no existe un consenso respecto a la cantidad y tipología de factores que componen la atracción de los entornos de comercio moderno, sin embargo, se pueden deducir variables de atracción comunes.</p>

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Remembering shopping experiences: The Shopping Experience Memory Scale

Cited by 40 publications

References 54 publications

Do consumers need to smell? Scale development and validation

Do consumers need to smell? Scale development and validation

How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania

Atracción e investigación de los entornos de comercio modernos

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