2013
DOI: 10.1093/ssjj/jyt015
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Remembering the Oriental Witches: Sports, Gender and Showa Nostalgia in the NHK Narratives of the Tokyo Olympics

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Cited by 8 publications
(11 citation statements)
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“…A content analysis of media coverage of Asian athletes during Olympic games indicates that reporters focused on the sportswomen’s athletic achievements (rather than relationships) and tended to “stress nationalism and the special meaning of medals for the countries” (Yu, 2009: 301) Although gender stereotypes might be absent, the athletes’ function in serving the state results in representations that maintain patriarchal power structures. Studying representations of the Japanese women’s volleyball team, Merklejn found that female athletes are positioned as national heroines, appearing in “remarkably non-gendered” ways in media coverage (Merklejn, 2013: 247). Yet, when situated within the social and cultural contexts, these representations actually uphold gender hierarchies.…”
Section: Global Representations Of Sportswomenmentioning
confidence: 99%
“…A content analysis of media coverage of Asian athletes during Olympic games indicates that reporters focused on the sportswomen’s athletic achievements (rather than relationships) and tended to “stress nationalism and the special meaning of medals for the countries” (Yu, 2009: 301) Although gender stereotypes might be absent, the athletes’ function in serving the state results in representations that maintain patriarchal power structures. Studying representations of the Japanese women’s volleyball team, Merklejn found that female athletes are positioned as national heroines, appearing in “remarkably non-gendered” ways in media coverage (Merklejn, 2013: 247). Yet, when situated within the social and cultural contexts, these representations actually uphold gender hierarchies.…”
Section: Global Representations Of Sportswomenmentioning
confidence: 99%
“…It provides evidence that the happiness of migrants in urban areas is related to events in their homes. This can be interpreted as meaning that nostalgia for home has 22 Apart from broadcasting the Kōshien tournament, NHK has attempted more broadly to promote Japanese nostalgia by broadcasting sports programs (Merklejn, 2013). 23 The migrant's home country network plays a critical role in the labour and marriage markets (see e.g.…”
Section: Discussionmentioning
confidence: 99%
“…I also add to the burgeoning conversation on Japanese women athletes. Several scholars have tracked the gender and nationalistic discourses of the women’s volleyball team, Tōyō no Majo (Oriental Witches), during the 1964 Tokyo Olympics (Macnaughtan, 2014; Merklejn, 2013; Tagsold, 2011). Except for Kietlinski’s (2011) analysis of Olympic gold medalist Arakawa in her historical monograph on Japanese sportswomen, few scholars have examined Japanese figure skaters and figure skating culture.…”
Section: Contextualizing (Japanese) Women’s Sportsmentioning
confidence: 99%