“…Other researchers have also distinguished the effects of extrinsic and intrinsic motivation on the individual's acceptance of various information technologies (Agarwal & Karahanna, 2000;Heijden, 2004;Shang et al, 2005;Teo et al, 1999;Venkatesh, 1999Venkatesh, , 2000. Although there are many studies targeting learning in virtual environments (Krauss et al, 2009;Thorsteinsson et al, 2010) as well as several studies targeting motivational aspects in elearning (Keller, 2006;Lee et al, 2005) as far as we know, there is no acceptance model reported for AR-based educational systems.…”