Renewing a historical legacy: Tourism, leisure shopping and urban branding in Paris

Abstract

This article discusses a form of urban tourism branding based on the archetypical form of consumerism: 29 leisure shopping. Commodity fetishism is instrumental not only to increasing mainstream fashion sales 30 but also to rejuvenating and multiplying city images on the global competitive market. Drawing from 31 fieldwork performed in Paris, the article analyses and discusses the strategies developed by key players 32 to promote leisure shopping for urban tourists. It specifically focuses on the actions of public-led tourism 33 marketing organisations. Paris is historically renowned as a capital of style and a commercial metropolis, 34 which can easily be used as a basis to develop urban branding strategies for promoting tourism. However, 35 urban branding based on leisure shopping per se was rarely fostered until recently. Previous theoretic 36 reflections on urban development and consumption -leading to debates on the ''fantasy city'', the ''cul-37 tural-creative city'' and ''local shopping streets'' -provide the analytical basis for understanding the pro-38 motion of leisure shopping as an urban tourism branding strategy in Paris and the changing relations 39 between urban political economy and consumer capitalism.40

When Shopping and Leisure Go Together in Malls. User Experiences in Barcelona.

“…Activities have been considered behavioral variables complementary of socio-demographical indicators, which allow us to go into depth about retailing issues (see Bloch et al, 1994;Gilboa, 2009;Rabbiosi, 2015;Ruiz et al, 2004;Sit & Birch, 2014). In this sense, our data reveals characteristics about Barcelona's shopping mall users, according to what they do (including their pattern of attendance) related to their gender and age.…”

“…In the case of Spain, the presence of shopping malls has increased, especially since 1986, when the country joined the European Union (AECC, 2016; Serrano, 1997) and this presence has contributed to the development of new city landscapes, as well as new economical, social, and cultural practices (Codina & Pestana, 2010;Peralta Torres, 2002); furthermore, shopping malls have become another axis of urban life, eliciting specific identification processes with the environment (Codina & Pestana, ibid. ;Jiménez-Domínguez, Becerra Mercado & Olivera, 2009) and an attractive leisure tourism experience (Johnson, 2013;Rabbiosi, 2015;Zaidan, 2016).…”

“…For example, socio-demographical variables associated with patterns of attendance at shopping centers (Chebat, 1999;Chebat, Gélinas-Chebat, & Therrien, 2005;Kuruvilla, Joshi & Shah, 2009), where combinations have shown some users' profiles to be gender and/or age-based (Jackson, Stoel & Brantley, 2011). Another group includes the experience of visiting shopping malls (Baker & Wakefield, 2012;El Hedhli, Chebat & Sirgy, 2013;Gilboa & Vilnai-Yavetz, 2013;Michon, Chebat, & Turley, 2005;Miller, 2014;Rabbiosi, 2015;Swinyard, 1998;Wesley, LeHew & Woodside, 2006). Last but not least, there is the importance of the activities performed while fre-quenting the shopping malls (Bloch, Ridgway, & Dawson, 1994;Brochado, Oliveira, Rita & Oliveira, 2018;Romeo, Codina, Yepes-Baldó, Pestana & Guàrdia, 2013;Ruiz, Chebat, & Hansen, 2004;Sit & Birch, 2014).…”

Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry

“…This is by no means an obvious choice. Even in Paris leisure shopping has only been recently selected as a destination strategy, despite the city's reputation (Rabbiosi, 2014). A study of the case of Tuscany (Italy) shows a gap between the Chinese perception of fashion as a distinctive element of the Italian culture and the Italian tendency to clearly dissociate shopping from 'high culture' (Bellini, Baratta, Loffredo, & Rovai, 2014).…”

Combination of Fuzzy-Ahp and Dematel-Anp With Gis in a New Hybrid McDm Model Used for the Selection of the Best Space for Leisure in a Blighted Urban Site

“…Plans for the renovation of blighted urban spaces have certain characteristics, including the development of potentially creative power in the form of popular art, the construction of cultural structure, the abundance of street cafes and nightclubs, and flourishing industries and cultural arts (Rabbiosi 2015). Blighted urban sights emerge over time and usually lack spaces for leisure.…”