A two-level atom freely falling towards a Schwarzschild black hole was recently shown to detect radiation in the Boulware vacuum in an insightful paper [M. O. Scully et al., PNAS 115(32), 8131 (2018)]. The two-state atom acts as a dipole detector and its interaction with the field can be modeled using a quantum optics approach. The relative acceleration between the scalar field and the detector causes the atom to detect the radiation. In this paper, we show that this acceleration radiation is driven by the near-horizon physics of the black hole. This insight reinforces the relevance of near-horizon conformal quantum mechanics for all the physics associated with the thermodynamic properties of the black hole. We additionally highlight the conformal aspects of the radiation that is given by a Planck distribution with the Hawking temperature.