Renovating the Pyramid of Needs

Kenrick, Douglas T.; Griskevicius, Vladas; Neuberg, Steven L.; Schaller, Mark

doi:10.1177/1745691610369469

Cited by 878 publications

(324 citation statements)

References 154 publications

(217 reference statements)

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“…To fulfill a multitude of social and evolutionary needs, humans are innately motivated to form romantic relationships with others (Bowlby 1969;Kenrick et al 2010). When forming a romantic relationship, individuals may use a variety of signaling tactics to persuade and convince others why they would be a suitable partner.…”

Section: Relationship Formationmentioning

confidence: 99%

Happy Wife, Happy Life: Food Choices in Romantic Relationships

Hasford

Kidwell

Lopez-Kidwell

2017

Journal of Consumer Research

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The authors extend research on dyadic decision making by examining how relationship partners influence consumer eating patterns. Using research from relationship science and evolutionary psychology, the authors find that romantic relationship motives of formation and maintenance influence eating behaviors. Specifically, females are influenced by the eating patterns (i.e., healthiness/unhealthiness) of males when relationship formation motives are active, while males are influenced by the eating patterns of females when relationship maintenance motives are active. Furthermore, perceptions of relational influence differ between relationship formation and maintenance, which underlies these observed effects. This research contributes to the consumer behavior literature by revealing the powerful influence of relationships on food consumption.

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Section: Relationship Formationmentioning

confidence: 99%

Happy Wife, Happy Life: Food Choices in Romantic Relationships

Hasford

Kidwell

Lopez-Kidwell

2017

Journal of Consumer Research

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“…These and other possibilities 30 represent possible proximate-level mechanisms for how ovulation might influence behavior, whereby each proximate-level mechanism is consistent with our ultimate-level explanation for the existence of ovulatory shift effects. Of course, these two levels of analysis are not competing (they are complementary), meaning that both types of explanations are required for a complete understanding of most phenomena (see Kenrick et al 2010). …”

Section: Limitations and Future Directionsmentioning

confidence: 99%

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Durante¹,

Griskevicius²,

Hill³

et al. 2011

J Consum Res

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259

163

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Recent research shows that women experience nonconscious shifts across different phases of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are attracted to different kinds of men and show increased desire to attend social gatherings. Building on the evolutionary logic behind such effects, we examined how, why, and when hormonal fluctuations associated with ovulation influenced women's product choices. In three experiments, we show that at peak fertility women nonconsciously choose products that enhance appearance (e.g., choosing sexy rather than more conservative clothing). This hormonally regulated effect appears to be driven by a desire to outdo attractive rival women. Consequently, minimizing the salience of attractive women who are potential rivals suppresses the ovulatory effect on product choice. This research provides some of the first evidence of how, why, and when consumer behavior is influenced by hormonal factors.

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“…Biologists distinguish between two levels of explanation when examining animal behavior: ultimate explanations and proximate explanations (Kenrick, Griskevicius, Neuberg, & Schaller, 2010;Mayr, 1988). Ultimate explanations concern the evolutionary function of behavior and consider the question of why a particular behavior has evolved to occur.…”

Section: Proximate Reasons Why Ovulating Women Pursue Sexy Cadsmentioning

confidence: 99%

Ovulation leads women to perceive sexy cads as good dads.

Durante

Griskevicius

Simpson

et al. 2012

Journal of Personality and Social Psychology

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Why do some women pursue relationships with men who are attractive, dominant, and charming but who do not want to be in relationships-the prototypical sexy cad? Previous research shows that women have an increased desire for such men when they are ovulating, but it is unclear why ovulating women would think it is wise to pursue men who may be unfaithful and could desert them. Using both college-age and community-based samples, in 3 studies we show that ovulating women perceive charismatic and physically attractive men, but not reliable and nice men, as more committed partners and more devoted future fathers. Ovulating women perceive that sexy cads would be good fathers to their own children but not to the children of other women. This ovulatory-induced perceptual shift is driven by women who experienced early onset of puberty. Taken together, the current research identifies a novel proximate reason why ovulating women pursue relationships with sexy cads, complementing existing research that identifies the ultimate, evolutionary reasons for this behavior.Keywords: evolutionary psychology, ovulation, mating, mate selection, fertilityIn 1939, when asked to comment on the prospects of his opponent the New York Giants, Brooklyn Dodgers manager Leo Durocher responded with "nice guys finish last" (Durocher & Linn, 1975). This aphorism is often used to describe young men's success at dating, with many women saying they want a nice guy but nevertheless dating men who are not-so-nice (McDaniel, 2005). Across cultures, many women believe that a good romantic partner is someone who is reliable, is dependable, and will make a good father (Buss, 1991;Buss et al., 1990). Yet, many women pursue and are heartbroken by men who are charismatic, adventurous, physically attractive, and hopelessly unreliable (Buss, 2003;Kruger, Fisher, & Jobling, 2003;Rhodes, Simmons, & Peters, 2005). Indeed, whereas popular dating guides for men teach bachelors how to be the "bad boy" women cannot resist (Louis & Copeland, 2007), dating guides for women implore them to steer clear of commitment-phobic men and instead choose the reliable "Mr. Good Enough" (Gottlieb, 2010). Why is it that, despite continuous warnings and recurring heartbreak, many women keep pursuing the wrong guy?In this article, we build on past research showing that women's desire for sexy, dominant, and charismatic men is related to their monthly ovulatory cycle (Gangestad, Simpson, Cousins, GarverApgar, & Christensen, 2004;. Although previous work has shown that women experience an increased attraction to such men when they are ovulating, it is unclear why ovulating women would think it is wise to pursue relationships with men who may be unfaithful and might desert them. In the current research, we examine a potential proximate psychological mechanism that may motivate women to believe it is a good idea to pursue men who are sexy, dominant, and charismatic, but who are also likely to be unreliable partners-the prototypical "sexy cad." We propose that ovulation might lead women to...

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Renovating the Pyramid of Needs

Cited by 878 publications

References 154 publications

Happy Wife, Happy Life: Food Choices in Romantic Relationships

Happy Wife, Happy Life: Food Choices in Romantic Relationships

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Ovulation leads women to perceive sexy cads as good dads.

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