Repairing a fractured field: Dynamics of collaboration, normalization and appropriation at intersections of newswork

Eldridge, Scott A.

doi:10.1386/ajms.7.3.541_1

Cited by 7 publications

(3 citation statements)

References 26 publications

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“…Jenkins (2006) describes the new logic of communication as “convergence culture”, with power shifts favoring technology-giants like Facebook and Google (see Zuboff, 2019), and, as Davies (2009) and others (Lewis et al, 2008; Sissons, 2012) have convincingly argued, a shift toward strategic communication interests. At the same time, the new media ecology is described as increasingly participatory, incorporating a plurality of opinions and voices (Spyridou et al, 2013), a rise of “self-media” (Chen, 2019), and an environment in which individuals and organizations are connected in new ways at the intersections of newswork (Eldridge and Scott, 2018). Consequently, we have seen changes in how the relationship between journalism and public relations is considered in terms of cooperative models, win-win, and antagonistic partnerships (Ruß-Mohl, 2017).…”

Section: Communication Roles Professions and Their Boundary Workmentioning

confidence: 99%

Curating conversations in times of transformation: Convergence in how public relations and journalism are “Doing” communication

Weder

Weaver

Rademacher

2023

Public Relations Inquiry

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Purpose: In an era of networked production of the public sphere and with the arrival of new communicator roles such as citizen journalists, influencers and bloggers, the “old” roles and professions of “the journalist” and “public relations professional” are challenged. In this paper, avoiding the familiar debate about antagonisms between journalism and public relations, we provide empirical insights that identify specific characteristics of a convergence in the “doing” of public relations and journalism. Design/Methodology/Approach: The paper presents recent data from a series of comparative interviews, conducted in Central Europe (Austria, n = 10, Germany, n = 25), New Zealand ( n = 7), Australia ( n = 25), and the Pacific Islands ( n = 5). The conversational narrative interviews bring in self-reflections on skillsets, professions, normative frameworks and the doing of professional communication from a range of communicators, primarily public relations practitioners and journalists, but also activist campaigners, science communicators, bloggers, and social influencers. Findings: The findings show that while interviewees were likely to represent their roles as related to a singular, across those roles they presented what they did – the “doing” – as akin to that of an authorial “curator” of communication in the context of societal transformations and constantly changing and converging media environments. Across different communicator roles professional communication is increasingly perceived as a co-creational process of entering, initiating, sometimes managing, and, thus, driving public discourses and conversations. Originality/Value: The paper complements the debate around skills and professionalization in public relations and adds to broader discussions about role responsibility, agency, and authorship related to public conversations in an age of digital transformation and social change by bringing in the concept of curating as the co-operative ‘management of stories’ between, and across, professional roles.

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Section: Communication Roles Professions and Their Boundary Workmentioning

confidence: 99%

Curating conversations in times of transformation: Convergence in how public relations and journalism are “Doing” communication

Weder

Weaver

Rademacher

2023

Public Relations Inquiry

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“…These terms, along with newer terms such as "interloper" and "emergent" (Eldridge, 2018a), among others, are now used to refer to actors doing journalism but are not (yet) considered as journalists. Embedded within these labels are particular assumptions, referring to: 1) what journalistic tasks are involved; 2) how and why these journalistic tasks are performed; 3) who is making the definition; and 4) where and when these actors are located (see Table 1).…”

Section: Defining Non-traditional Actorsmentioning

confidence: 99%

Journalism at the Periphery

Tandoc

2019

MaC

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The increasing influence of actors who might not fit into traditional definitions of a journalist but are taking part in processes that produce journalism has attracted scholarly attention. They have been called interlopers, strangers, new entrants, peripheral, and emergent actors, among others. As journalism scholars grapple with how to refer to these actors, it is important to reflect on the assumptions that underlie emerging labels. These include: 1) what journalistic tasks are involved; 2) how and why these journalistic tasks are performed; 3) who is making the definition; and 4) where and when these actors are located. However, journalism being the centre of our investigation should not automatically assume that it is at the centre of social life. So, it might also be that for the technological field, journalism is at the periphery; that for these technology-oriented actors whose influence across fields is increasing, journalists and what they do are at the periphery. For a field that supposedly plays an important role in public life, this has important implications.

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“…While the term normalization makes salient how social media are commonplace in journalism, the textures of this coming together differ from other developments seen in the emergence of digital journalism (Eldridge, 2018;Eldridge & Franklin, 2019). With social media, the opportunities to engage online have at times been embraced enthusiastically (Posetti, 2018), but they have also brought about a "lingering unease" as the logics of social media and the logics of journalism clash, as Axel Bruns and Christian Nuernbergk (2019) argue in their article here.…”

Section: Contextualizing Social Media Journalism and Powermentioning

confidence: 99%

Journalism and Social Media: Redistribution of Power?

Broersma

Eldridge

2019

MaC

Self Cite

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This thematic issue sets out to explore the power relationships between journalism and social media. The articles here examine these relationships as intersections between journalistic actors and their audiences, and between news media, their content, and the functions of social media platforms. As the articles in this issue show, the emergence of social media and their adoption by news media and other social actors have brought about a series of changes which have had an impact on how news is produced, how information is shared, how audiences consume news, and how publics are formed. In this introduction, we highlight the work in this issue in order to reflect on the emergence of social media as one which has been accompanied by shifts in power in journalism and its ancillary fields, shifts which have in turn surfaced new questions for scholars to confront.

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Repairing a fractured field: Dynamics of collaboration, normalization and appropriation at intersections of newswork

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Cited by 7 publications

References 26 publications

Curating conversations in times of transformation: Convergence in how public relations and journalism are “Doing” communication

Curating conversations in times of transformation: Convergence in how public relations and journalism are “Doing” communication

Journalism at the Periphery

Journalism and Social Media: Redistribution of Power?

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