“…84 Instead of intervening to change people's attitudes toward sustainable foods, an alternative approach involves just providing regular opportunities for people to sample fruits and vegetables. 85 Such repetition-based approaches can increase both liking and everyday consumption of these more ecofriendly choices, 86 which in turn can reduce meat consumption. 87 HABITS TO SAVE OUR HABITAT 14 Similarly, many pro-environment policies quickly gain acceptance once implemented.…”
Section: Designers Of Disincentives Can Take Advantage Of Another Psy...mentioning
Public awareness and concern about climate and environmental issues have grown dramatically in the United States and around the world. Yet this shift in attitudes has not been accompanied by similar increases in eco-friendly behaviors. We propose that this attitude-behavior gap is partly driven by the difficulty of changing unsustainable habits. Governments and businesses can reduce this gap through interventions that draw on insights from research into the psychology of habits and behavioral economics. First, they can reduce or add friction, making it easier for people to engage in eco-friendly actions and making it harder to continue environmentally damaging practices. Second, they can set up action cues-prompts that trigger pro-environment actions-and deliver these cues where and when they will have the biggest impact. Finally, they can provide psychologically informed incentives and disincentives that steer people toward environmentally beneficial actions. We also describe how even initially unpopular policies can become accepted through habitual repetition. In these ways, habit psychology represents a promising addition to the policymaker's toolbox.
“…84 Instead of intervening to change people's attitudes toward sustainable foods, an alternative approach involves just providing regular opportunities for people to sample fruits and vegetables. 85 Such repetition-based approaches can increase both liking and everyday consumption of these more ecofriendly choices, 86 which in turn can reduce meat consumption. 87 HABITS TO SAVE OUR HABITAT 14 Similarly, many pro-environment policies quickly gain acceptance once implemented.…”
Section: Designers Of Disincentives Can Take Advantage Of Another Psy...mentioning
Public awareness and concern about climate and environmental issues have grown dramatically in the United States and around the world. Yet this shift in attitudes has not been accompanied by similar increases in eco-friendly behaviors. We propose that this attitude-behavior gap is partly driven by the difficulty of changing unsustainable habits. Governments and businesses can reduce this gap through interventions that draw on insights from research into the psychology of habits and behavioral economics. First, they can reduce or add friction, making it easier for people to engage in eco-friendly actions and making it harder to continue environmentally damaging practices. Second, they can set up action cues-prompts that trigger pro-environment actions-and deliver these cues where and when they will have the biggest impact. Finally, they can provide psychologically informed incentives and disincentives that steer people toward environmentally beneficial actions. We also describe how even initially unpopular policies can become accepted through habitual repetition. In these ways, habit psychology represents a promising addition to the policymaker's toolbox.
“…84 Instead of intervening to change people's attitudes toward sustainable foods, an alternative approach involves just providing regular opportunities for people to sample fruits and vegetables. 85 Such repetition-based approaches can increase both liking and everyday consumption of these more eco-friendly choices, 86 which in turn can reduce meat consumption. 87 Similarly, many pro-environment policies quickly gain acceptance once implemented.…”
Section: Habits Can Help Build Public Support Over Timementioning
Public awareness and concern about climate and environmental issues have grown dramatically in the United States and around the world. Yet this shift in attitudes has not been accompanied by similar increases in eco-friendly behaviors. We propose that this attitude-behavior gap is partly driven by the difficulty of changing unsustainable habits. Governments and businesses can reduce this gap through interventions that draw on insights from research into the psychology of habits and behavioral economics. First, they can reduce or add friction, making it easier for people to engage in eco-friendly actions and making it harder to continue environmentally damaging practices. Second, they can set up action cues— prompts that trigger pro-environment actions—and deliver these cues where and when they will have the biggest impact. Finally, they can provide psychologically informed incentives and disincentives that steer people toward environmentally beneficial actions. We also describe how even initially unpopular policies can become accepted through habitual repetition. In these ways, habit psychology represents a promising addition to the policymaker's toolbox.
“…Instead of intervening on people's attitudes towards sustainable foods, an alternative approach involves simply having people regularly try fruits and vegetables (90). Such repetition-based approaches can increase both liking and everyday consumption of fruits and vegetables (91) which in turn can reduce meat consumption (92).…”
Section: Habits Assist After-the-fact Public Support For Environmentamentioning
Recent dramatic shifts in pro-environmental attitudes have not been accompanied by similar increases in sustainable behavior. We propose that this attitude-behavior gap is partly driven by unsustainable habits. Policies can reduce this gap by enacting structural changes based on insights from habit psychology and behavioral economics. We outline three behavior change principles: First, policies can leverage friction to encourage repetition of sustainable actions and impede unsustainable ones. Second, policies can set up action cues for sustainable actions and disrupt existing cues for unsustainable habits. Finally, policies can encourage sustainable habits by using psychologically-informed incentives. We then describe how even initially-unpopular policies can become acceptable through habitual repetition. Habit psychology represents a promising but currently unrealized part of the policymaker's toolbox.
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