1995
DOI: 10.1037/0096-1523.21.5.963
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Repetition of misoriented words reduces lexical-decision response times at repeated and novel orientations.

Abstract: for their insightful, helpful comments on previous versions of this article. We thank Kimberly Jobe, Beverly Sanford, Kelly Smith, and Scott Yettman for their assistance with data collection.

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Cited by 5 publications
(9 citation statements)
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“…These word-length effects, which are apparent under conditions of misorientation but not observed under normal viewing conditions (i.e., upright), suggest that in attempts to recover spatial order information, misorientation induces a shift from parallel processing ofletters to serial, letter-by-Ietter processing (see Howard, 1991;Jordan & Huntsman, 1995;Koriat & Norman, 1985). The retarded response latencies caused by misorientation, which increase as a function of word length, suggest the use ofa disconnectionist, slower, sequential letter-by-Ietter identification procedure.…”
Section: Resultsmentioning
confidence: 99%
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“…These word-length effects, which are apparent under conditions of misorientation but not observed under normal viewing conditions (i.e., upright), suggest that in attempts to recover spatial order information, misorientation induces a shift from parallel processing ofletters to serial, letter-by-Ietter processing (see Howard, 1991;Jordan & Huntsman, 1995;Koriat & Norman, 1985). The retarded response latencies caused by misorientation, which increase as a function of word length, suggest the use ofa disconnectionist, slower, sequential letter-by-Ietter identification procedure.…”
Section: Resultsmentioning
confidence: 99%
“…Since DOG-and GOD-type primes did not differ significantly, they were combined to simplify further analyses effects have been found to be more detrimental for longer words than for shorter words (Jordan & Huntsman, 1995;Koriat & Norman, 1985, 1989. These word-length effects, which are apparent under conditions of misorientation but not observed under normal viewing conditions (i.e., upright), suggest that in attempts to recover spatial order information, misorientation induces a shift from parallel processing ofletters to serial, letter-by-Ietter processing (see Howard, 1991;Jordan & Huntsman, 1995;Koriat & Norman, 1985).…”
Section: Resultsmentioning
confidence: 99%
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“…However, several arguments suggest that this possibility is not quite viable. First, the identification of single letters or letterlike stimuli might be affected little by planar orientation (Corballis & Nagourney, 1978;Corballis, Zbrodoff, Shetzer & Butler, 1978;Eley, 1982;Koriat & Norman, 1989;White, 1980; but see Jolicoeur & Landau, 1984;Jordan & Huntsman, 1995;McMullen & Jolicoeur, 1990). Were that indeed the case, it would be wasteful if the product of single letter identification was not used in the process of reading inverted texts.…”
Section: What the Process Might Bementioning
confidence: 99%