2005
DOI: 10.1177/0971890720050205
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Repositioning Strategies For Passenger Cars-A Segment-Wise Empirical Study Using MDS And Cluster Analytic Approach

Abstract: Brand positioning and market segmentation appear to be the hallmarks of today's marketing research. A company cannot serve all customers in a broad mass market. The customers are too numerous and diverse in their buying requirements. Thus, company needs to identify the market segments it can serve effectively. By segmenting the market, .firms can better understand their customers and target their marketing efforts efficiently and effectively. Thus positioning and segmentation go side by side. This study attemp… Show more

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“…A study by D. S. Banerjee and Pawar (2013) used the cluster analysis approach to segment the kids' wear market. Advanced techniques like Cluster analysis and Multi-dimensional scaling were used to segment passenger car markets and draw useful implications for the marketers (Sandhu & Kaur, 2005). This analysis will be useful in the identification of sustainable tourists, study their demographic patterns and characteristics and promote the sustainable practices adopted by them.…”
Section: Introductionmentioning
confidence: 99%
“…A study by D. S. Banerjee and Pawar (2013) used the cluster analysis approach to segment the kids' wear market. Advanced techniques like Cluster analysis and Multi-dimensional scaling were used to segment passenger car markets and draw useful implications for the marketers (Sandhu & Kaur, 2005). This analysis will be useful in the identification of sustainable tourists, study their demographic patterns and characteristics and promote the sustainable practices adopted by them.…”
Section: Introductionmentioning
confidence: 99%