2020
DOI: 10.31219/osf.io/8tdvm
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Reposting “till Albert Einstein is TikTok famous”: The Memetic Construction of Science on TikTok

Abstract: Since its launch in 2018, TikTok has become one of the fastest-growing social media applications in the world, being particularly popular among young people. Memetic videos, which often feature lip-syncing, dance routines and comedic skits, are a defining feature of the platform. This study used quantitative content analysis and qualitative thematic analysis to examine science memes, an increasingly popular genre on TikTok, by analysing 1368 TikTok videos that feature science-related content. The results of th… Show more

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Cited by 29 publications
(30 citation statements)
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“…User-centered qualitative studies of TikTok have mostly applied content analysis [31,33,57] or cognitive walkthrough methods [7,30] to reconstruct user experiences with the app. Only very few studies on TikTok (or its Chinese version, Douyin) have investigated users' understanding of or lay theories about the app algorithm.…”
Section: How Users Actually Experience the Tiktok Algorithmmentioning
confidence: 99%
“…User-centered qualitative studies of TikTok have mostly applied content analysis [31,33,57] or cognitive walkthrough methods [7,30] to reconstruct user experiences with the app. Only very few studies on TikTok (or its Chinese version, Douyin) have investigated users' understanding of or lay theories about the app algorithm.…”
Section: How Users Actually Experience the Tiktok Algorithmmentioning
confidence: 99%
“…Like all other social platforms, TikTok also has positive and negative behaviors. For example, in Zeng et al (2020) the authors analyze the role of TikTok in stimulating science memes. In Hayes et al (2020), the authors illustrate the use of TikTok in facilitating scientific public engagement and contextualization of chemistry.…”
Section: Related Literaturementioning
confidence: 99%
“…To understand how the TikTok algorithm is imagined by “ordinary users” of the app, we first need to understand how the app is used by them. There are many things that one could use TikTok for, such as creating and sharing content, connecting with like-minded people, participating in public discourse, or simply staying in touch with friends and family (many of these uses have been discussed in existing TikTok scholarship by Abidin, 2020; Boffone, 2021; Kaye et al, 2021; Literat & Kligler-Vilenchick, 2021; or Zeng et al, 2021; among others). Yet, none of my participants really used TikTok for these reasons or in such ways.…”
Section: The Algorithmic Imaginary Of Tiktokmentioning
confidence: 99%