Representation of reporting on culture on Serbian online Portals: Danas, Novosti and Srbija Danas

Abstract

Culture is one of the most important features of the people. Based on cultural patterns, different societies are identified. The values of individual societies are also based on art, on the representation of which the degree of spirituality of a certain nation may depend. That is why awareness of art and culture is very important. As the media is marked as a force that has the power to influence the audience what to think about, as well as what to think, the media content about culture, the representation of reporting and the way in which culture is reported are of great importance. Reporting on culture should be one of the basic tasks of the media, bearing in mind their importance for the formation and preservation of cultural identities. One of the main goals in this paper is to determine whether, to what extent and in what way online media portals report on culture. The paper analyzes the section "culture" on the media portals of the dailies Danas, Novosti and Srbija Danas. According to the research, Danas took topics from culture seriously, and with its analytical approach and in-depth processing of certain topics, it showed that it attaches special importance to the "culture" section. The results also showed that Novosti reports on culture, while on the Srbija Danas portal, culture is marginalized. One of the most striking negative results is the centralization of culture to a large extent on all three online portals.