2021
DOI: 10.1051/shsconf/202112910010
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Representation of the image of Russia and Central Europe in the British press. The impact of media on intercultural communication in global context

Abstract: Research background: Twenty-first century’s sees strong globalization trends in which mass media play crucial role in shaping public opinion which might saliently impact intercultural communication on the international level. Purpose of the article: This paper focuses on the representation of the image of Russia and Central and Eastern Europe in the British press and, besides, it sets out the role of stereotyping in intercultural communication. The article writers assume that the stereotypes play pivotal role … Show more

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