Representation of the States and Nationalism in Travel TV Shows : Examining Welcome! First Time in Korea? (MBC Every1)

Lee, Seul Hi; Han, Hee Jeong

doi:10.46407/kjci.2019.06.95.163

Cited by 2 publications

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“…Pop nationalism exponentially increases upon the basis of such workings of racial capitalism in the media, creating a niche for competitive foreign‐nationals or “ oegugin ” content in the media market. This is evident in the launch of popular TV shows featuring (White) oegugins such as Welcome, First Time in Korea (MBC Every1, 2017—present), Non‐summit (JTBC, 2014–2017), and South Korean Foreigners (MBC Every1, 2018—present) (Ahn, 2018; S. H. Lee & Han, 2019).…”

Section: Emerging Pop Nationalism and Ethnic Nationalism In Korean So...mentioning

confidence: 99%

Oegugin Influencers and pop nationalism through government campaigns: Regulating foreign‐nationals in the South Korean YouTube ecology

Jin

Abidin

2022

Policy & Internet

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In South Korea, it has become a growing trend for foreign Influencers to promote Korean cultures, especially through genres like mukbang (livestreamed binge-eating), beauty vlogs (e.g. "A day in the life of"), reaction (e.g., K-pop and K-drama "reacts"). This is observed in popular cross-platform hashtag streams like "oegugin" [#외국인; "foreignnationals"], and "oegugin-baneung" [#외국인반응; "foreigner reactions"]. While institutions frequently deploy Influencers as ambassadors, the popularity of oegugin Influencers-particularly those of White descent-is prominently observed in South Korea alongside the global popularity of K-culture. In response, this paper details the emergent interventions toward the development and regulation of the oegugin Influencer ecology, by reviewing the strategic choices of oegugin Influencers when they work with government ministries and companies, especially around nation branding campaigns and contents. Specifically, we consider how the discourse of nation branding and nationalism is being shaped, promoted, and advocated by oegugin Influencers in the form of popular culture, despite Korea's existing racial system, which can be contentious for its entanglements with online hate and xenophobia. Further, we focus on what we call "pop nationalism" as evidenced in the oegugin Influencers' nationalist

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Section: Emerging Pop Nationalism and Ethnic Nationalism In Korean So...mentioning

confidence: 99%

Oegugin Influencers and pop nationalism through government campaigns: Regulating foreign‐nationals in the South Korean YouTube ecology

Jin

Abidin

2022

Policy & Internet

View full text Add to dashboard Cite

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Expanding and Contesting ‘K’ : An Analysis of K Discourse of Korean News Reports

Park¹

2022

kjjcs

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Representation of the States and Nationalism in Travel TV Shows : Examining Welcome! First Time in Korea? (MBC Every1)

Cited by 2 publications

References 0 publications

Oegugin Influencers and pop nationalism through government campaigns: Regulating foreign‐nationals in the South Korean YouTube ecology

Oegugin Influencers and pop nationalism through government campaigns: Regulating foreign‐nationals in the South Korean YouTube ecology

Expanding and Contesting ‘K’ : An Analysis of K Discourse of Korean News Reports

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