We study for each n a one-parameter family of complex-valued measures on the symmetric group Sn, which interpolate the probability of a monic, degree n, square-free polynomial in Fq[x] having a given factorization type. For a fixed factorization type, indexed by a partition λ of n, the measure is known to be a Laurent polynomial. We express the coefficients of this polynomial in terms of characters associated to Sn-subrepresentations of the cohomology of the pure braid group H • (Pn, Q). We deduce that the splitting measures for all parameter values z = − 1 m resp. z = 1 m , after rescaling, are characters of Sn-representations (resp. virtual Sn-representations.)