“…In cultures across the world, the majority of people eat meat (European Vegetarian and Animals News Alliance, 2013), highlighting that speciesism is a pervasive ideology. Following a vegetarian diet, however, is a direct way of opposing speciesism, proclaiming to oneself and the public that humans should not embody an inherently higher moral status than other animals (Cole, & Morgan, 2011;DeLessio-Parson, 2017;Janssen, Busch, Rödiger, & Hamm, 2016;Menzies & Sheeshka, 2012;Testoni, Ghellar, Rodelli, De Cataldo, & Zamperini, 2017;Torti, SPECIESISM AND VEGETARIANISM 6 2017;Wrenn, 2017). Rejecting speciesism may instill in one a feeling of self-efficacy in food choice, out of which a sense of ethical motivation may emerge and propel one to eschew meat.…”