The relationship between rheological parameters and the atomization and sprayability of a fluid can be quantified through examination of blends of structurally different water-soluble polymers (W-SPs). This was done previously for roll coatings by blending two high-molecular weight W-SPs: one with segmental rigidity, hydroxyethyl cellulose (HEC), that has a greater impact with increasing concentration on shear viscosities than on extensional viscosities and one with segmental flexibility, poly(oxyethylene) (POE), that exhibits a counter effect. Within these blends the molecular weight of the HEC is varied to increase the viscosities at high shear rates. By blending these two types of W-SPs, two sets of HEC and POE blends (high M v HEC/high M v POE and low M v HEC/ high M v POE) were prepared exhibiting the same low shear rate viscosity but different viscosities at high shear rates (HSVs). Within each blend set, three ratios of HEC:POE were formulated to have essentially identical shear viscosity profiles, surface tensions, and storage (elastic) moduli (G¢), but differences in dynamic uniaxial extensional viscosity (DUEV). This allowed the role of HSVs and DUEVs to be separated in their influence on atomization and sprayability. Within a set, variations in the HEC:POE ratio highlight the dominance of DUEVs as the controlling parameter in the sprayability of a formulation.