RepTrak™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation

Ponzi, Leonard J.; Fombrun, Charles J.; Gardberg, Naomi A.

doi:10.1057/crr.2011.5

Cited by 343 publications

(292 citation statements)

References 43 publications

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“…It is necessary to decompose corporate reputation by issue and stakeholder: it may limit generalizability but it increases validity. Also, the instruments most commonly used do not have cross-cultural validity, which would allow for international comparability (Fombrun, Gardberg & Sever, 2000, Mahon, 2002, Ponzi, Fombrun, & Gardberg, 2011.…”

Section: Measuring Corporate Reputationmentioning

confidence: 99%

A new approach for measuring corporate reputation

Bahamonde²,

2014

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This study describes the concept of corporate reputation and reviews some of the major points that exist when it comes to measuring it. It thus suggests a new index for measurement and its advantages and disadvantages are pointed out. The consistency of the seven key variables for the collecting indicator is described by the results of a factor analysis and correlations. Finally, the indicator is put to test by gathering the perception of corporate reputation of 1500 individuals for 69 companies belonging to 15 different industrial sectors, in Peru. The results indicate that the proposed index variables are not necessarily of greatest interest to the study sample in which companies have a better performance. Also greater memorial companies aren't necessarily those that enjoy a greater corporate reputation. Managerial implications for the organizations in the process of managing and monitoring the dimensions involved of this key asset are also referenced.

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Section: Measuring Corporate Reputationmentioning

confidence: 99%

A new approach for measuring corporate reputation

Bahamonde²,

2014

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“…This divergence is reflected in the number of suggested measurement scales that vary based on how the construct of corporate reputation is defined. However, it was found that most of the items in such scales were consistently found to load on two factors: the first focuses on an overall measure of how the firm emotionally appealing is, and the second focuses on the cognitive components of the firm's performance (Ponzi et al, 2011). This convergence justifies the use of two measurement scales for corporate reputation in the proposed research model.…”

Section: The Research Proposed Modelmentioning

confidence: 94%

“…Figure 3. The proposed conceptual model Nevertheless, it is important to note that definitions of corporate reputation as yet lack complete consensus on its components (Ponzi et al, 2011). This divergence is reflected in the number of suggested measurement scales that vary based on how the construct of corporate reputation is defined.…”

Section: The Research Proposed Modelmentioning

confidence: 99%

Proposing a Conceptual Model of Corporate Reputation Associated with Relationship Marketing and Customer Loyalty

Albassami¹,

Alqahtani²,

Saleh³

2015

IJMS

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Based on the theory of reasoned action and Money and Hillenbrand's call to study corporate reputation in light of its antecedents and consequences, this article proposes a model in which corporate reputation is a core variable. The proposed model depicts relationship marketing as an independent variable, customer loyalty as a dependent variable, and the cognitive and affective factors of corporate reputation as mediating variables. This research is a conceptual contribution to global research on corporate reputation from the perspective of its implications on building marketing strategies and the positive consequences on a firm's performance.

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“…In 1997 he was the promoter of Reputation Institute foundation that contributed to the formulation of corporate reputation measurement models based on quantitative data. Like, for example Reputation Quotient'SM (Fombrun et al, 2000;Fombrun and Foss, 2001;Gardberg and Fombrun, 2002) and Rep Trak TM Pulse (Ponzi et al, 2011).…”

Section: Sustainability Reporting and Corporate Reputation: An Additimentioning

confidence: 99%

Sustainability Reporting as a Tool to Improve Transparency towards Stakeholders. Exploring Reporting Practices in the Imaging Industry

Pulejo¹,

Naciti²,

Rappazzo³

2017

American Journal of Applied Sciences

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Abstract:The complexity that characterizes the international competitive system has enhanced the call for transparent reporting and the dissemination of information concerning social and environmental impact being implemented by firm. Recently, Life Cycle Assessment (LCA) methodology was developed in order to respond to the specific needs to measure the environmental impact of firm's products and processes in terms of resources consumption and pollution along their entire life cycle. This study can contribute to strengthening of the understanding, to promote discussion on the current state of the art of sustainability reports and to verify the development of the tools of corporate sustainability management to assess the environmental and social impact, in particular in the imaging industry. The paper proceeds as follows. First, it examines the literature on the sustainability reporting, corporate reputation as an intangible asset. Second, after the literature review it provides a descriptive and critical knowledge linking LCA, corporate reputation and sustainability reporting. Finally, the attention will be focused on the analysis of Canon, Epson, Nikon and Sony's sustainability reports in order to better understand if sustainability reporting tools based on LCA approach are useful to improve transparency towards stakeholders and if these tools are suitable to generate value and improve corporate reputation. Conclusions and implications for further research will end the paper.

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RepTrak™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation

Cited by 343 publications

References 43 publications

A new approach for measuring corporate reputation

A new approach for measuring corporate reputation

Proposing a Conceptual Model of Corporate Reputation Associated with Relationship Marketing and Customer Loyalty

Sustainability Reporting as a Tool to Improve Transparency towards Stakeholders. Exploring Reporting Practices in the Imaging Industry

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