2024
DOI: 10.17358/jabm.10.1.118
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Repurchase Intention of Bukalapak Customers Viewed From The Quality of E-Service, E-Word of Mouth and E-Satisfaction

Heri Prabowo,
Sutrisno Sutrisno,
Henry Casandra Gultom
et al.

Abstract: This research was conducted to determine the factors that influence repurchase intentions for online purchases at Bukalapak. The factors studied included e-service quality with the intervening variables e-word of mouth and e-satisfaction. The research method was carried out using a quantitative approach, with a population of people who had shopped online at Bukalapak. The number of samples collected was 198 respondents. The collected data were then analyzed using Structural Equation Modeling (SEM). Based on th… Show more

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