Repurposing Digital Methods for Human-Centered Design

Ricci, Donato; Brilli, Agata; Tassi, Roberta

doi:10.21606/drs.2018.308

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Situating the Persona As A Research Device1

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2022

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“…Similarly, marketing and advertising practices across different fields see the use of personas as tools for audience research to figure out the needs, desires and wants of different populations. In these contexts, crafting a user persona follows a particular set of steps, including extensive research about users via qualitative interviews, existing data sources, analytics, and informal or anecdotal observations (Humphrey 2017;Ricci et al 2018).…”

Section: Situating the Persona As A Research Devicementioning

confidence: 99%

The Research Persona Method: Figuring and Reconfiguring Personalised Information Flows

Bounegru¹,

Devries²,

Weltevrede³

2022

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This chapter explores the prospects of assembling “research personas” as a qualitative method that uses the positionality of the researcher situated amidst algorithmically suggested content for studying how digital personalisation is produced, encountered and experienced. Building on past and ongoing digital methods projects concerning the networked flow of misinformation, disinformation and authenticity, the research persona method looks not only inside but also across algorithms and digital methods approaches that repurpose the methods of the medium. As an immersive method that is both a product and mode of studying “figuration”, configuring research personas can show how personalisation is produced and accomplished by the interplay of various actors, devices, interfaces, infrastructures, user practices and data flows.

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Section: Situating the Persona As A Research Devicementioning

confidence: 99%