Reputation Management and Corporate Social Responsibility

Eisenegger, Mark; Schranz, Mario

doi:10.1002/9781118083246.ch7

Cited by 39 publications

(22 citation statements)

References 85 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Regarding the "contents" disseminated on the social network (RQ2), the topics are mainly focused on business, specifically the commercial offer. These results are aligned with those of previous studies that indicate that contents of companies are focused on business (Eisenegger & Schranz, 2011;Haigh et al, 2013) and that social networks are used for promotion and advertising (Parveen, Jaafar, & Ainin, 2014), instead of having dialogues about aspects linked to CSR. Despite the fact that social networks are relevant tools for the communication of http://www.revistalatinacs.org/074paper/1372/55en.html Pages 1107 CSR, since they allow to promote and strengthen reputation (Cortado & Chalmeta, 2016), the research results show that in very few occasions companies are using Facebook to communicate their CSR.…”

Section: Discussionsupporting

confidence: 91%

Dialogic communication 2.0. Analysis of interactions in Latin American organizations

Capriotti¹,

Zeler²,

Oliveira³

2019

View full text Add to dashboard Cite

Introduction. Social networks are key communication tools that enable organizations to engage in dialogue with their publics. Methodology. The objective is to determine, through content analysis, how Latin American organizations are using Facebook to foster dialogue with their publics. Results. Organizations have a prominent presence and a good level of activity on Facebook, but their interaction rate is low. Discussion and Conclusions. Organizations are using Facebook as a tool for disseminating information but not as a channel of communication with their publics; instead they maintain an unidirectional and non-dialogical approach. Their approach to communication focuses on increasing their visibility and fails to take advantage of the opportunities offered by social networks to generate and maintain relationships with their publics through dialogue and the exchange of information.

show abstract

Section: Discussionsupporting

confidence: 91%

Dialogic communication 2.0. Analysis of interactions in Latin American organizations

Capriotti¹,

Zeler²,

Oliveira³

2019

View full text Add to dashboard Cite

show abstract

“…However, in today's media landscape, corporate CSR communication may no longer have as powerful effect as it had in the past (see Morsing, ). Companies are embedded in “a public environment that is increasingly less amenable to control and monitoring” (Eisenegger & Schranz, , p. 140). Stakeholders may have grown more autonomous in making their judgments about CSR, as the affordances of social media enable consumers to collectively discuss and evaluate the degree to which corporate performance and social behavior fit social norms.…”

Section: Discussionmentioning

confidence: 99%

The (in)congruence of measures of corporate social responsibility performance and stakeholder measures of corporate social responsibility reputation

Yang

Stohl

2019

Corp Soc Responsibility Env

View full text Add to dashboard Cite

A central proposition of the “business case” for corporate social responsibility (CSR) is that a company's CSR practices are linked to consumer behavior and a firm's financial performance through reputational mechanisms. This study addresses the equivocal support for this proposition through an empirical analysis of the survey items most often used to assess a company's CSR and its stakeholder reputation. This study tests the congruence among nine different measures of environmental, social, and governance dimensions of CSR and a public corporate reputation measure. Two distinct factors are identified—direct CSR impact and assessment/reputation—suggesting that the global corporate reputation does not capture tangible CSR impact (environment and social) and is only congruent with a measure of intangible CSR performance (governance). The study highlights the importance of taking a multidimensional approach. Addressing measurement issues helps unpack the theoretical and practical link between CSR and corporate reputation and provides strategic guidance when planning CSR business and communication strategies.

show abstract

“…Appearing moral as a criterion of competition is of interest to the hypocrisy avoidance approach discussed here. The circular and self-reinforcing nature of managerial expectations can be usefully clarified by drawing on Eisenegger and Schranz’s (2011) distinction between reputational opportunities and risks. Whereas managers are looking for reputational opportunities, they inadvertently tend to raise the overall level of stakeholder expectations.…”

Section: The Hypocrisy Avoidance Approachmentioning

confidence: 99%

CSR as hypocrisy avoidance: a conceptual framework

Jauernig

Valentinov

2019

SAMPJ

View full text Add to dashboard Cite

Purpose The theoretical understanding of CSR is caught on the horns of the dilemma between the ethical and instrumental approaches. The strategic turn in CSR has brought the dilemma to a new head. The purpose of this paper is to develop a novel argumentative strategy to address the dilemma. Design/methodology/approach The paper weaves together the insights from the literatures on sociological institutionalism, organization theory, business ethics and institutional economics to elaborate the distinction between CSR communication and CSR action that is actually undertaken and visible to stakeholders. This distinction is at the core of the “hypocrisy avoidance” approach which puts the above dilemma in a new light. Findings According to the “hypocrisy avoidance” approach, the CSR communication constitutes a competitive arena where corporations are looking for reputational gains. Competitive pressures give rise to an inflationary dynamics of the CSR communication which consequently runs up against credibility problems. These problems are addressed by the real CSR policies which legitimate the corporate employment of the CSR communication as an instrument of competition. Practical implications The theoretical dilemma between the ethical and instrumental approaches manifests itself in the justification of skepticism toward CSR communication. This skepticism, which may be to the detriment of a corporation’s license to operate, may turn out to be a driving force of CSR action. Social implications Despite the charges of corporate hypocrisy, CSR communication may play a role in the alleviation of business-society tensions. This role is however subject to two limitations. First, if CSR communication is used as instrument of competition, it is unlikely to translate into CSR action perfectly. Second, corporations would likely prioritize more visible CSR actions over less visible ones. Originality/value The novel implication of the “hypocrisy avoidance” approach is that CSR actions present credible commitments or “hostages” enabling the productive interaction between corporations and their stakeholders. This implication integrates some of the components of the ethical and instrumental approaches, while drawing inspiration from the institutional economics and institutional ethics literatures.

show abstract

Reputation Management and Corporate Social Responsibility

Cited by 39 publications

References 85 publications

Dialogic communication 2.0. Analysis of interactions in Latin American organizations

Dialogic communication 2.0. Analysis of interactions in Latin American organizations

The (in)congruence of measures of corporate social responsibility performance and stakeholder measures of corporate social responsibility reputation

CSR as hypocrisy avoidance: a conceptual framework

Contact Info

Product

Resources

About