“…In this meaning, reputation is governed by a triadic process through which an individual or an organization infers information on the reliability of a social actor from the appreciation others have previously expressed Giardini, Conte, & Paolucci, 2013), (Note ii) thus forming expectations and assuming consequent behaviours without the need for direct experiences (Ravasi & Gabbioneta, 2004). Thus, reputation becomes -… proven credibility…‖ (Gili, 2005), an abstract value that replaces personal contact, in other words, -… the alternative, based on trust, to the direct verification of organizational activities by the recipient …‖ (Gili, 2005).…”