2007
DOI: 10.1080/10528008.2007.11489003
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Required Internship Programs in Marketing: Benefits, Challenges and Determinants of Fit

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Cited by 94 publications
(135 citation statements)
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“…HEPs that are able to achieve high-quality outcomes in both of these domains are likely to be highly regarded by students and society, and are likely to excel in the increasingly important student outcome focused higher education quality metrics such as the United States "Wall Street Journal/Times Higher Education College Ranking", the Australian "Graduate Destination Survey" and the European "U-Multirank" assessment system. Additional benefits of CMIs are likely to arise because successful internship programs have the potential to create strong and highly visible links between HEPs and industry partners (Gault et al, 2000;Maertz et al, 2014), which is likely to lead to improved reputation and student recruitment for the HEP (Divine et al, 2007;Weible, 2010). CMIs in general, and einternships in particular, build on this traditional internship benefit by extending the geographical range of available placements and industry partnerships.…”
Section: Benefits and Opportunities Of Cmis For Hepsmentioning
confidence: 99%
“…HEPs that are able to achieve high-quality outcomes in both of these domains are likely to be highly regarded by students and society, and are likely to excel in the increasingly important student outcome focused higher education quality metrics such as the United States "Wall Street Journal/Times Higher Education College Ranking", the Australian "Graduate Destination Survey" and the European "U-Multirank" assessment system. Additional benefits of CMIs are likely to arise because successful internship programs have the potential to create strong and highly visible links between HEPs and industry partners (Gault et al, 2000;Maertz et al, 2014), which is likely to lead to improved reputation and student recruitment for the HEP (Divine et al, 2007;Weible, 2010). CMIs in general, and einternships in particular, build on this traditional internship benefit by extending the geographical range of available placements and industry partnerships.…”
Section: Benefits and Opportunities Of Cmis For Hepsmentioning
confidence: 99%
“…Firstly, i HEIs have recruiting opportunities in which students participate, as well as direct placement opportunities for students who excel in the cooperative education placements. Secondly, it helps HEIs to stay in touch with the latest information and trends in participating industries (Divine et al, 2007). The second benefit is the fact that Socioeconomica -The Scientific Journal for Theory and Practice of Socio-economic Development 2017, 6(11): 43 -60 Page49 cooperative education programmes contribute immensely to the overall educational pedagogy of their students.…”
Section: Benefits For Higher Educational Institutionsmentioning
confidence: 99%
“…The second benefit is the fact that Socioeconomica -The Scientific Journal for Theory and Practice of Socio-economic Development 2017, 6(11): 43 -60 Page49 cooperative education programmes contribute immensely to the overall educational pedagogy of their students. The activities allow opportunities for both programme and curriculum content improvement (Divine et al, 2007;Sattler, 2011). Therefore, experiential learning helps HEIs to remain relevant to students as they are pivotal in skill creation among students, thereby fostering successful transition into the construction industry.…”
Section: Benefits For Higher Educational Institutionsmentioning
confidence: 99%
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